Sorry to Bother You The movie has generated a metric ton of stories such as this about code-switching and “white … Continue reading Picking Up the Spare – Sorry To Bother You, Skyscraper and More
Ant-Man and The Wasp The movie’s successful opening weekend let it run a “#1 movie in the world” TV spot … Continue reading Picking Up the Spare: Ant-Man and The Wasp, Deadpool 2 and More
Superfly More from Future on the soundtrack he produced and curated, which was a big part of the marketing campaign, … Continue reading Picking Up the Spare – Tag, Superfly and More
Adrift New interviews with both star Shailene Woodley and director Baltasar Kormákur offer insights into the story and process of … Continue reading Picking Up the Spare – American Animals, Adrift and More
Deadpool 2 Fox has extended the social media presence of Peter, the non-powered member of the team Deadpool assembles, adding … Continue reading Picking Up the Spare – Deadpool 2, On Chesi Beach and More
Life of the Party Writer/director Ben Falcone talks here about creating the story of the movie with wife Melissa McCarthy. … Continue reading Picking Up the Spare – Life of the Party, The Seagull, Deadpool 2 and More
Overboard More from star Eugenio Derbez at Buzzfeed about how he embraced the role offered by gender-swapping the characters largely … Continue reading Picking Up the Spare – Overboard, Avengers and More
Duck Butter An interview with Shawkat here that touches on the story she wanted to tell in the movie and … Continue reading Picking Up the Spare – Duck Butter, Tully and More
Avengers: Infinity War The #thanosdemandsyoursilence no spoiler thing that started out as kind of a joke by the movie’s directors … Continue reading Picking Up the Spare – Avengers: Infinity War, I Feel Pretty
And now, the end is near
And so I face the final curtain
My friend, I’ll say it clear
I’ll state my case, of which I’m certain
If you’re looking for my usual marketing recap on Avengers: Infinity War, this week’s biggest release, you’ll find it spread across two outlets.
For The Hollywood Reporter I covered the primary marketing elements such as posters, trailers and TV spots. Meanwhile over at Adweek I went a bit more in-depth than usual on the movie’s promotional partnerships and the efforts supporting those partnerships.
Even with all that there were some elements I usually include that didn’t make into either of those two pieces. So, using those as starting points, here’s the rest of what the marketing campaign looked like.