The conventional wisdom seems to be that the movie news and trailers that came out of San Diego Comic-Con were … Continue reading Marvel Phase Four: Sure, Let’s Do That?
You can read my full recap – all 2,900 words of it – of the marketing campaign for The Lion … Continue reading The Lion King – Marketing Recap
You can ready my full recap of the marketing campaign for Stuber at The Hollywood Reporter. Online and Social Fox’s … Continue reading Stuber – Marketing Recap
Family drama is at the heart of the story in the new movie The Farewell. Akwafina stars as Billi, a … Continue reading The Farewell – Marketing Recap
Writer/director Lynn Shelton is back with this week’s Sword of Trust. The movie stars Jillian Bell as Cynthia and Michaela … Continue reading Sword of Trust – Marketing Recap
Apple’s Eddie Cue has made Apple TV’s content strategy at least a little more clear: The company will focus on … Continue reading Apple Wants Indie Films Because Of Course
Sequels keep falling victim to audience apathy. Franchise fatigue may or may not be a thing, but it’s happening at … Continue reading 2019’s Box Office Is Bad. Is Marketing To Blame?
You can read my full recap of the marketing campaign for Spider-Man: Far From Home at The Hollywood Reporter. Online … Continue reading Spider-Man: Far From Home – Marketing Recap
Bad marketing is often singled out as a key factor when a movie fails at the box office. Booksmart’s recent … Continue reading Poor Marketing Only Hurts the Little Guys