The narrative that’s emerging of how MoviePass, which partnered to release the film as its first move into film distribution, helped the film succeed is that it used its own platform to heavily promote the film, utilizing the user data it has to target ads. If I’m *any* other distributor right now I’m pretty honked off.
Both the cast and crew and the real people the actors are playing are interviewed here about the blurring of fact and fiction in the movie.
Details on a creative campaign for the movie involving Snoop Dogg were shared here by Viacom, which ran that campaign across some of its networks and platforms.
Solo: A Star Wars Story
To the surprise of [looks around quickly] literally no one, a Wall Street analyst has blamed the marketing for the movie’s lackluster box-office results. He’s like 27% right, in that the marketing campaign was dictated largely by the release schedule, which was dictated by the other Star Wars movies coming out before and after it.
There’s a trailer for the Solo-related material coming to Star Wars: Battlefront II.
Ethan Hawke continues to make the press rounds to talk about the movie, which keeps getting positive reviews and buzz.
Star Wars: The Last Jedi
All of you jackweeds who have hijacked Star Wars fandom to disseminate your backwards-thinking, anti-women, regressive worldview and mindset: Please get off my franchise. There is no place here for you and never was. Leave. Now.
More from Anne Hathaway and others in the cast here about how they hope the movie will help burst the myth that female-led movies are question marks theatrically.
Hearts Beat Loud
Nick Offerman has done a bit of press in the last few days to promote the movie, which is nice to see.
A clip from the movie was played in an episode of Machinima’s “Inside Gaming” to try and reach that crowd.
A Kid Like Jake
Claire Danes has continued to do press for the film and talk about the issues raised in the story.
Avengers: Infinity War
Viacom offers details on a creative execution involving Comedy Central’s show with Jordan Klepper.
The Incredibles 2
Good story here about how Pixar got the band back together for the sequel after over a decade.
Apparently star Trevor Jackson initially rejected as the lead because it was felt he was too young. More about how he got involved in the movie here.
The Kissing Booth
I know I didn’t give this movie a full campaign review, but that’s largely because it didn’t get a full campaign from Netflix. That’s too bad since it seems like the story’s origins on story-sharing website Wattpad seems like it would have been a decent hook for the press.
Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.