More from star Eugenio Derbez at Buzzfeed about how he embraced the role offered by gender-swapping the characters largely because it afforded him an opportunity to expand the way Latino characters are represented on screen.
Avengers: Infinity War
Thanos is coming to the popular game Fortnite, with players vying in a grand tournament for control of the Infinity Gauntlet, ultimately transforming into the villain. Read more about it and watch a gameplay video here.
BrandChannel interviews the CMO of Quicken Loans about that company’s cross-promotional efforts with the movie.
Lean on Pete
I didn’t get around to reviewing the marketing for The Rider, but both represented movies that, as Sam Rigby at Quartz points out, revisit that unique bond between man and horse.
Costar Mackenzie Davis has been getting a lot of accolades for her performance in the film and finally gets a feature spotlight profile of her own to help keep word-of-mouth going.
Shawkat, Costa and others talk here about the process of not only writing the movie but filming a good number of sex scenes and what each one means about where the characters are at in the story.
Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.