Ready Player One – Marketing Recap

Ready Player One – Marketing Recap

ready player one poster 2Based on the hit book of the same name, Ready Player One is finally ready to hit theaters. The story follows Wade (Tye Sheridan), a high school student living in 2045 Columbus, OH amid “The Stacks,” a series of makeshift apartments built out of stacked together campers, trailers and other vehicles. That’s the only kind of living space most people can afford due to extreme poverty, lack of natural resources and other societal problems that have cropped up. The only place he and his friends go is The OASIS, a virtual world that’s free to use and which is where school is held, work is done and fantasies played out.

The creator of The OASIS James Halliday (Mark Rylance) has died and left behind an unusual legacy: He’s hidden the key to controlling The OASIS somewhere within the world itself. While Wade can’t afford the fancy gear others can, he has studied Halliday obsessively, including the genius’ fascination with the pop culture of the 1980s and 90s. So he sets out to see if he can find the key, literally an “easter egg” Halliday has placed behind a series of puzzles and riddles.

Wade and his friends Art3mis (Olivia Cooke) and Aech (Lena Waithe) aren’t the only ones searching, of course. In addition to the millions of other OASIS users there’s also Innovative Online Industries, a massive corporation headed by Nolan Sorrento (Ben Mendelsohn), who want to monetize The OASIS and turn it into big business. So Wade and his team are not only out for fame and glory, but also to make sure The OASIS remains the world of escapism and connection people like him so desperately need.

Oh…the movie is directed by Steven Spielberg. Did I not mention that?

Continue reading “Ready Player One – Marketing Recap”