Sorry to Bother You
The movie has generated a metric ton of stories such as this about code-switching and “white voice.” Annapurna Pictures leaned into that by releasing a featurette with Patton Oswalt and David Cross, who provide some of the white voices used by black characters in the film.
Star Lakeith Stanfield has engaged in a bit more media, including appearing on “Kimmel” to promote the movie.
Skyscraper
It was apparent in the film’s campaign, but the distinct lack of sense of humor was one (at least potential) reason the movie didn’t perform up to expectations at the box-office. While I haven’t seen it, the problem likely stems from how it adds the element of putting the hero’s wife and children in the middle of the action. That increases the stakes, but it also makes a wise-cracking protagonist odd and out of place. You’ll note that Die Hard, which the movie clearly was aspiring to be, avoided that.
Dwayne Johnson and director Rawson Marshall talk here about Neve Campbell’s character, who was all but missing completely from the campaign.
This is an interesting profile of Johnson and the clout he wields, including his formidable social media presence.
Also, the movie has come under some scrutiny as another example of Hollywood casting an able-bodied actor to play a disabled character, which is part of a bigger conversation around representation.
Avengers: Infinity War
While Marvel Studios isn’t at San Diego Comic-Con this weekend, LEGO is bringing a life-size version of Thanos to the convention.
Ready Player One
The theatrical run is over for the movie but it’s freshly out on home video platforms and media, so Warner Bros. has brought costumes, props and a VR experience to San Diego Comic-Con.
Solo: A Star Wars Story
It’s not a big push, but Disney/Lucasfilm are including a life-size replica of the Millennium Falcon’s cockpit as seen in the movie to the Star Wars booth at San Diego Comic-Con.
Don’t Worry, He Won’t Get Far On Foot
Amazon released a bunch of new posters on Twitter that are much better than the low-effort theatrical one-sheet.
Jonah Hill showed up on “Kimmel” to talk about the movie and working with Phoenix.
Mamma Mia: Here We Go Again
Cher announced she has recorded and will release a whole album of ABBA covers to capitalize on her involvement with the movie and her time once more in the spotlight.
Christine Baranski, Amanda Seyfried and Dominic Cooper both hit late-night talk shows to talk about working with Cher and even kind of the rest of the movie.
The producer of the original stage show had a chance to weigh in on the musical’s legacy, and the movie’s director talked about the cameos by two of ABBA’s original members.
Universal worked with an influencer marketing agency to coordinate a shot-for-shot remake of the original video for “Mamma Mia!” the song featuring a bunch of YouTube personalities.
Black Panther
Shuri, T’Challa’s sister and the breakout favorite character from the movie, is reportedly getting her own comic series.
Eighth Grade
Writer/director Bo Burnham continues to make the media rounds to talk up his movie, which is gearing up to be a word-of-mouth success. Also many people have pointed out this disconnect, which is that a few words and scenes that are going to be familiar to anyone in junior high have given the movie a rating designed to keep out anyone who’s actually in junior high.
The Equalizer 2
Denzel Washington addressed directly how this is his first sequel and why he’s long avoided doing them and how he tried to bring the feeling and emotion back to the character. Also, he and costar Ashton Sanders talk here about their on-screen dynamic.
Deadpool 2
Yeah, the Comic-Con stunts promoting the movie’s home video release are just about what you’d expect.
Next time you’re stopping into your local 7-Eleven for coffee and reminding yourself that hot dog would be a bad idea, pull up the store’s app and get a guided tour from an AR version of the Merc With A Mouth himself. He’ll scribble over the selfie you take while pulling a special Slurpee into a movie-branded cup. Scannable codes around the store will unlock exclusive content as well. You can get a look at some of what awaits you in the 
An AR version of Dejarik (aka “holochess”, the game it’s always a good idea to let the Wookie win, even if he 
The IMAX original documentary was recently 
The Pokemon Go concept is being brought to the world of dinosaurs with Jurassic World Alive, part of the marketing for this summer’s sequel. Players 
The slightly-on-the-nose branded “
While we wait to see what the next cinematic incarnation of the franchise will be (I’m personally hoping for a sequel to the 2016 film), mobile users will be able to play Ghostbusters World an AR game, coming out 
Both movies were part of initial tests by Facebook of its AR Target Tracker and involved posters placed at bus stops and other outdoor locations equipped with that technology. For A Wrinkle In Time, scanning the posters added reality-bending effects like those seen in the movie. For Ready Player One, doing so opened a portal to the OASIS, the VR world the story largely takes place in.
Another promotion involving Facebook, 
Based on the hit book of the same name, Ready Player One is finally ready to hit theaters. The story follows Wade (Tye Sheridan), a high school student living in 2045 Columbus, OH amid “The Stacks,” a series of makeshift apartments built out of stacked together campers, trailers and other vehicles. That’s the only kind of living space most people can afford due to extreme poverty, lack of natural resources and other societal problems that have cropped up. The only place he and his friends go is The OASIS, a virtual world that’s free to use and which is where school is held, work is done and fantasies played out.
Cinematic Slant 