Picking Up the Spare – Deadpool 2, On Chesi Beach and More

Deadpool 2

Fox has extended the social media presence of Peter, the non-powered member of the team Deadpool assembles, adding a LinkedIn profile that the studio has been advertising on Twitter to get people’s attention. He’s even been writing blog posts.

The constant stream of Green Lantern cracks in this and the first movie have finally prompted Warner Bros. to (jokingly) ask for the ring back, to which Ryan Reynolds had a thoroughly appropriate response.

Seems at least one British movie critic got a Royal Wedding-themed invitation to see the movie, which is a nice touch.

Kristina Monllos at Adweek adds her own recap of the movie’s campaign to the growing list. And Ashley Rodriguez has one at Quartz.

I’m not linking to them because there are a lot of spoilers, but there’s a whole series of stories that have come out in the last week that have not only gone in-depth on some cameos in the film but talked about how the cast and crew intentionally shot scenes for the trailers that weren’t going to be in the movie. The point of the latter was to run what amounts to a fake out campaign to throw people off the scent of the actual story and I’m honestly not sure how I feel about that.

Rebecca Rubin at THR is wondering out loud if the movie’s success will lead to more R-rated super hero movies. I maintain the same position I did last year that this is something that may be experimented with from time to time but won’t become “normal” and certainly won’t be adopted by Marvel Studios or even WB/DC.

There wasn’t much of a focus on Julian Dennison, the actor that plays Rusty in this movie and who broke out in The Hunt For The Wilderpeople a few years ago, but that’s changed with a few talk show appearances and this feature profile where he talks about coming into a super hero film and his young career to date. Also, this look at how his casting represents a solid move into diversity for the genre.

Artist boneface took to Twitter to show off some poster art he’d been commissioned by Fox to create, though he admitted he wasn’t sure what the studio ultimately had in mind for his work.

Finally, the team shared a “thank you” video to fans recutting footage from the movie as a sitcom opening montage using the music of “The Golden Girls” because of course.

On Chesil Beach

More here about how this isn’t the first time Saoirse Ronan has shown up in a movie based on an Ian McEwan book as the two talk about finding themselves on the same project again.

First Reformed

A solid feature profile of writer director Paul Schrader at GQ in which he talks about not just this movie but his extensive and noteworthy career as a whole.

You Were Never Really Here

Amazon Studios put out a short promo video acknowledging this was one of two movies starring Joaquin Phoenix-starring movies it was distributing this year.

Life of the Party

Adria Arjona, who plays Melissa McCarthy’s daughter in the film, talks more here about working with the veteran actor and what she learned just by being in the room with her.

Mary Shelley

Director Haifaa al-Mansour finally got a profile of her own where she talks about getting involved in the story and how she broke into the industry.

Avengers: Infinity War

Moviebill, the company that put those AR-enhanced magazines in the hands of opening week moviegoers at Regal Cinemas, is reporting that with 1 million copies distributed there were 2 million scans that weekend, meaning at least some people were repeatedly going back to the Regal app to view additional material.

Solo: A Star Wars Story

It’s the most wonderful time of the year because Matt Singer at ScreenCrush chronicled his day spent eating the entire movie-themed menu at Denny’s, as did Heather Mason at SyfyWire.

The Chicago Tribune profiles local native Bradford Young about how his upbringing in the city influenced the style and attitude he brought to his work as cinematographer on the movie.

While it’s not specific to the movie, both The Hollywood Reporter and Film School Rejects use the occasion to talk with Perry King, who gave voice to Han Solo in the NPR-produced radio drama adaptations of all three of the Original Trilogy movies.

Super Troopers 2

I think I missed this earlier, but Vice talks about the crowdfunding that got the movie made and the subsequent data that went into the marketing.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

On Chesil Beach – Marketing Recap

on chesil beach posterAnother novel by Ian McEwan comes to the big screen in this week’s adaptation of On Chesil Beach. In the movie, Saoirse Ronan plays Florence Ponting, a young woman from an upper-class family in the 1960s who begins a relationship with Edward Mayhew (Billy Howle), a young man from a more working-class background. The two fall in love and get married.

The story is focused on the events leading up to, on and following their wedding night. Florence, for whatever reason, has no interest in consummating the marriage and is repulsed and panicked at the idea of doing so, something that frustrates and alienates Edward. How the two of them navigate this essential issue within the confines of societal norms at the time – including dark secrets that are never to be spoken of – creates the drama of the story.

The Posters

Ronan and Howle are shown on the poster sitting or standing on a seaside beach, each looking in opposite directions, perhaps showing their diverging thoughts and paths. The dramatic nature of the landscape behind them as well as the period clothing tell the audience this is a big drama set sometime in the mid-20th century that’s focused on the two characters, who appear to be close yet heading for a confrontation that will be as turbulent as the sea.

The Trailers

Florence and Edward are newly-married – like, just earlier that day – as the trailer opens, both surprised it actually came out without problems. We then flashback to how they first met and began seeing each other, each attracted by elements of the other and talking about the little things they noticed. Florence is shown to be unsure about consummating the marriage, something we see she’s been struggling with for a while. That structure – cutting between the present day tension in the hotel room and scenes from their shared past – compliment each other and show what kind of story to expect.

That structure works really well and I hope it’s maintained in the film itself. By showing the issues or questions Florence has along with Edward’s attitudes both in the past and present we can see how expectations are set, how some people are encouraged to not ask questions but accept their roles and more. It’s an interesting story that seems very timely for 2018 despite being set 50-odd years ago.

Online and Social

There’s not a whole lot happening on the film’s single-page web presence, but what is there is alright. There’s a trailer, synopsis, cast list and other details. Also, a collection of both original content and links to features published elsewhere, which is a nice touch.

Advertising and Cross-Promotions

Nothing I’ve seen, but it’s likely there were some online ads at least that appeared.

Media and Publicity

One of the biggest publicity beats for the movie came in the form of a profile of McEwan, who on this film was actually brought on the set to answer questions from the director and cast as to character backgrounds and motivations, something that’s fairly unusual.

Ronan spoke about how this isn’t her first McEwan adaptation here, with McEwan also commenting on how much he enjoys the actress appearing a number of his stories. That was also the subject of this feature. There probably would have been more of a concerted push around Ronan but she just did this a few months ago for Lady Bird.


Another example of what seems to be a movie with a very timely story, even if it’s set in a different era. The conversation around sexuality and consent is more pitched than it ever has been, so a story about a woman who simply isn’t interested in sex – for whatever reason – seems relevant. And viewing that conversation through the filter of a time when “asexual” wasn’t a thing and a woman freely expressing her desires, or lack thereof, wasn’t common allows a different perspective on current climates.

The focus is, of course, on Ronan as she continues a years-long hot streak as one of the most in-demand actors around, always taking on challenging and interesting roles. As stated, her back-to-back publicity schedules seem to have resulted in a less concerted push this time around, but she’s still front-and-center. To compensate somewhat for that, McEwan was brought out more, which should help attract fans of the author along with fans of period dramas.


More here about how this isn’t the first time Saoirse Ronan has shown up in a movie based on an Ian McEwan book as the two talk about finding themselves on the same project again.