mother! There’s finally a feature profile of Michelle Pfieffer that includes this movie as one of a few recent or upcoming projects marking a return to regular work for one of the great actors of her generation. The Florida Project Now that… Read More

There was a story last week that caught us up on a new trend in movies: The increased usage of John Denver’s music. Denver tunes have appeared in a half-dozen recent films – Free Fire; Alien: Covenant; Diary of a Wimpy Kid:… Read More

There was a problem with the marketing campaign for mother! that never really coalesced in my mind until I saw a new poster. The one-sheet uses a half-disfigured photo of star Jennifer Lawrence surrounded by, on one half, quotes praising the movie… Read More

Patti Cake$ Fox Searchlight has put all the raps by the titular rapper on Spotify. Home Again Director Hallie Meyers-Shyer talks some more here about her famous parents and her comfort in being part of that legacy. Witherspoon talked more here about… Read More

Suicide Squad Funny how Jared Leto never denied reports of his Suicide Squad set antics during that movie’s press cycle, waiting until now to do so. It’s almost like that was an intentional part of the publicity campaign… Tulip Fever Harvey Weinstein… Read More

It’s no secret that Hollywood is using the familiarity of existing properties in studio vaults to power the making of new movies. What’s the use of having Independence Day laying around if you’re not going to get some value out of it,… Read More

There’s not a whole lot going on in this first teaser trailer for Super Troopers 2, other than to make it clear to the audience that these familiar characters are returning for even more shenanigans. It’s clear that the team is still… Read More

Catching up on recent marketing moves from films including Hidden Figures, Wind River and others.

The AR game around this year’s Star Wars consumer product release event shows how the tech can be a powerful brand touchpoint.

Brothers Jimmy and Clyde Logan (Channing Tatum and Adam Driver, respectively) come from a long line of losers in the new movie Logan Lucky, directed by Steven Soderbergh. They decide they’re going to turn things around, though, and set out to reverse… Read More