It seems The Hunt won’t be stalking into theaters anytime soon. The Hunt was always going to be controversial. The … Continue reading Universal Pulls The Hunt. The Reason Why Matters.
You can read my review of the marketing campaign for Blinded By The Light at The Hollywood Reporter. Online and … Continue reading Blinded By The Light – Marketing Recap
Long-range tracking has Universal’s R-rated comedy opening around $15 million. The tween characters in Good Boys – directed by Gene … Continue reading Good Boys – Marketing Recap
Writer/director Richard Linklater returns to theaters with this week’s Where’d You Go, Bernadette? Based on the book by Maria Semple, … Continue reading Where’d You Go Bernadette – Marketing Recap
Martin Freeman is, of course, no stranger to comedies, having starred in several over the years. Morena Baccarin has been … Continue reading Ode To Joy – Marketing Recap
You can read my full recap of the marketing campaign for The Art of Racing in the Rain at the … Continue reading The Art of Racing In the Rain – Marketing Recap
If it’s the end of summer that means it’s time for studios to start rolling out their slate of horror … Continue reading Scary Stories to Tell In The Dark – Marketing Recap
“The Kitchen” started life as a comics series from the now-defunct Vertigo imprint of DC Entertainment. Written by Ollie Masters … Continue reading The Kitchen – Marketing Recap
The news coming out of the second quarter is that movie ticket prices inched up a bit but are still … Continue reading Movie Theaters Begin Their Adjustments
Sequels keep falling victim to audience apathy. Franchise fatigue may or may not be a thing, but it’s happening at … Continue reading 2019’s Box Office Is Bad. Is Marketing To Blame?