mother! There’s finally a feature profile of Michelle Pfieffer that includes this movie as one of a few recent or upcoming projects marking a return to regular work for one of the great actors of her generation. The Florida Project Now that… Read More

Kingsman: The Golden Circle Old Forester, the bourbon brand that helped with marketing tie-ins, is running paid Twitter ads promoting the movie with a sweeepstakes awarding a trip to “Bourbon Country.” Blade Runner 2049 Everyone is discussing this interview with Ford and… Read More

Kingsman: The Golden Circle Director Matthew Vaughn apparently pleaded with Fox to not put that big reveal of a character’s still-alive status in the trailers but was overruled. American Made This interview with Domhnall Gleason nods to the fact that American Made… Read More

The LEGO Ninjago Movie More elements were added to the set of posters that looked like they were based on ancient Japanese artwork and made into a single banner showing off the characters and action. Brad’s Status While I didn’t see any… Read More

IT My latest post at Adweek dives a bit more deeply into some aspects of the IT marketing campaign I didn’t focus on last week to see what it was that helped make the movie a success. Home Again More here on… Read More

Patti Cake$ Fox Searchlight has put all the raps by the titular rapper on Spotify. Home Again Director Hallie Meyers-Shyer talks some more here about her famous parents and her comfort in being part of that legacy. Witherspoon talked more here about… Read More

Suicide Squad Funny how Jared Leto never denied reports of his Suicide Squad set antics during that movie’s press cycle, waiting until now to do so. It’s almost like that was an intentional part of the publicity campaign… Tulip Fever Harvey Weinstein… Read More

Catching up on recent marketing moves from films including Hidden Figures, Wind River and others.

The Emoji Movie You can get a free ticket to see The Emoji Movie if you buy a Happy Meal at McDonald’s, which is great but also seems a bit late to help the movie’s box office fate. Wonder Woman The Warner… Read More

Detroit I don’t necessarily agree with Seth Abrmovitch at THR in his assessment that the movie’s marketing played like a horror film. Tense, sure, but I think equating this to a horror campaign says more about the lack of mature-audience dramas than… Read More