Picking Up the Spare – Sorry To Bother You, Skyscraper and More

Sorry to Bother You

The movie has generated a metric ton of stories such as this about code-switching and “white voice.” Annapurna Pictures leaned into that by releasing a featurette with Patton Oswalt and David Cross, who provide some of the white voices used by black characters in the film.

Star Lakeith Stanfield has engaged in a bit more media, including appearing on “Kimmel” to promote the movie.

Skyscraper

It was apparent in the film’s campaign, but the distinct lack of sense of humor was one (at least potential) reason the movie didn’t perform up to expectations at the box-office. While I haven’t seen it, the problem likely stems from how it adds the element of putting the hero’s wife and children in the middle of the action. That increases the stakes, but it also makes a wise-cracking protagonist odd and out of place. You’ll note that Die Hard, which the movie clearly was aspiring to be, avoided that.

Dwayne Johnson and director Rawson Marshall talk here about Neve Campbell’s character, who was all but missing completely from the campaign.

This is an interesting profile of Johnson and the clout he wields, including his formidable social media presence.

Also, the movie has come under some scrutiny as another example of Hollywood casting an able-bodied actor to play a disabled character, which is part of a bigger conversation around representation.

Avengers: Infinity War

While Marvel Studios isn’t at San Diego Comic-Con this weekend, LEGO is bringing a life-size version of Thanos to the convention.

Ready Player One

The theatrical run is over for the movie but it’s freshly out on home video platforms and media, so Warner Bros. has brought costumes, props and a VR experience to San Diego Comic-Con.

Solo: A Star Wars Story

It’s not a big push, but Disney/Lucasfilm are including a life-size replica of the Millennium Falcon’s cockpit as seen in the movie to the Star Wars booth at San Diego Comic-Con.

Don’t Worry, He Won’t Get Far On Foot

Amazon released a bunch of new posters on Twitter that are much better than the low-effort theatrical one-sheet.

Jonah Hill showed up on “Kimmel” to talk about the movie and working with Phoenix.

Mamma Mia: Here We Go Again

Cher announced she has recorded and will release a whole album of ABBA covers to capitalize on her involvement with the movie and her time once more in the spotlight.

Christine Baranski, Amanda Seyfried and Dominic Cooper both hit late-night talk shows to talk about working with Cher and even kind of the rest of the movie.

The producer of the original stage show had a chance to weigh in on the musical’s legacy, and the movie’s director talked about the cameos by two of ABBA’s original members.

Universal worked with an influencer marketing agency to coordinate a shot-for-shot remake of the original video for “Mamma Mia!” the song featuring a bunch of YouTube personalities.

Black Panther

Shuri, T’Challa’s sister and the breakout favorite character from the movie, is reportedly getting her own comic series.

Eighth Grade

Writer/director Bo Burnham continues to make the media rounds to talk up his movie, which is gearing up to be a word-of-mouth success. Also many people have pointed out this disconnect, which is that a few words and scenes that are going to be familiar to anyone in junior high have given the movie a rating designed to keep out anyone who’s actually in junior high.

The Equalizer 2

Denzel Washington addressed directly how this is his first sequel and why he’s long avoided doing them and how he tried to bring the feeling and emotion back to the character. Also, he and costar Ashton Sanders talk here about their on-screen dynamic.

Deadpool 2

Yeah, the Comic-Con stunts promoting the movie’s home video release are just about what you’d expect.

Picking Up the Spare: Ant-Man and The Wasp, Deadpool 2 and More

Ant-Man and The Wasp

The movie’s successful opening weekend let it run a “#1 movie in the world” TV spot to tout how well it was received.

The search for Janet Van Dyne was almost completely missing from the campaign but now that the movie is out, Marvel released this short video emphasizing it and focusing the Quantum Realm where she disappeared years ago.

Deadpool 2

Fox is promoting the release of the “Uncut” home video release with both a TV spot and a recently-announced screening at San Diego Comic-Con next week. That home video release will include a children’s book that’s absolutely unfit for children.

Also at SDCC, LEGO will be giving away an exclusive “Sheriff Deadpool” minifigure that’s not specifically tied to the movie but is still part of everyone’s general promotions for Deadpool.

Leave No Trace

There’s a new TV spot designed to show off some of the positive reviews the movie has received and help it build on very solid word of mouth.

Avengers: Infinity War

The 10th anniversary celebration that was tied to the movie’s release continues with the release of 10 more character posters to mark the occasion.

Skyscraper

Costar Bryon Mann has received a bit more attention in the last few days, with a couple interviews that let him talk about his career, working in his home city of Hong Kong as well as the movie specifically.

Dwayne Johnson started making the late night talk show rounds in the last couple days, including an appearance on “Colbert.”

Hotel Transylvania 3

Kathryn Hahn has made a few media appearances recently, showing up on “Kimmel” to tell stories and promote the movie a bit.

Blade Runner 2049

The movie itself didn’t take off to massive success, but it apparently opened the door to new stories that will be told in comics and books.

Eighth Grade

There’s been a whole wave of stories about writer/director Bo Burnham and his mission to get the movie made and tell the story in a realistic and respectful way. You can see instances of this on Indiewire, Buzzfeed, Variety just to name a few.

The Kissing Booth

The New York Times goes into why the movie has turned out to be so popular, including how Netflix tried to not overhype it.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

Skyscraper – Marketing Recap

skyscraper posterIn lieu of plot recap, which is the opening of my recap of the film’s marketing at The Hollywood Reporter, I will simply direct your attention to this Skyscraper-themed thread from Screencrush’s Matt Singer.

Online and Social

The movie’s official website opens with the trailer and when you close it there are big buttons encouraging you to watch it again or find out about the VR experience. In addition to the usual content like a gallery, story synopsis and so on, there’s a seperate site where you can Discover the Pearl, the hotel where the action takes place. There you can find out about the building’s construction and engineering, discover its eco-friendly features and more. That’s a nice feature that adds context to the story, helping anyone who’s checked it out have all that in mind.

Media and Publicity

There’s been an odd lack of publicity by Johnson and others for this release, strange considering the actor has so many movies coming out throughout the year that he’s pretty much constantly on the media circuit. Johnson and director Rawson Marshall Thurber talked in a joint interview about this movie and the state of Hollywood in general but there wasn’t a whole lot of other earned media happening.

Overall

If there’s any problem I have with the marketing, it’s that the nods to the kinds of 1970s disaster movies it wants to invoke are ill-placed. This movie has more in common with Die Hard than with The Towering Inferno, so it should have leaned more heavily in that direction. It’s a small nit to pick, but unless you’ve got a cast of 7-8 “that guy/woman” types who are also running around the burning building and dying off one-by-one as they find a way out, don’t go there.

PICKING UP THE SPARE

It was apparent in the film’s campaign, but the distinct lack of sense of humor was one (at least potential) reason the movie didn’t perform up to expectations at the box-office. While I haven’t seen it, the problem likely stems from how it adds the element of putting the hero’s wife and children in the middle of the action. That increases the stakes, but it also makes a wise-cracking protagonist odd and out of place. You’ll note that Die Hard, which the movie clearly was aspiring to be, avoided that.

 

Dwayne Johnson and director Rawson Marshall talk here about Neve Campbell’s character, who was all but missing completely from the campaign.

 

This is an interesting profile of Johnson and the clout he wields, including his formidable social media presence.

 

Also, the movie has come under some scrutiny as another example of Hollywood casting an able-bodied actor to play a disabled character, which is part of a bigger conversation around representation.

 

Costar Bryon Mann has received a bit more attention in the last few days, with a couple interviews that let him talk about his career, working in his home city of Hong Kong as well as the movie specifically.
Dwayne Johnson started making the late night talk show rounds in the last couple days, including an appearance on “Colbert.”