Augmented reality is, to steal a line from Beck, where it’s at. While some of us who are old enough have been awaiting the full, immersive virtual reality experience promised to us in Lawnmower Man in 1992 (minus the homicidal inclinations), AR has shown to be more promising as a consumer product. At least for … Continue reading Movie Marketing Trends 2018 – Augmented Reality
Life of the Party Writer/director Ben Falcone talks here about creating the story of the movie with wife Melissa McCarthy. The Seagull Star Annette Bening and production designer Jane Musky walk through the house that serves as the main setting of the story. Deadpool 2 Lots more has happened since my recap column went up … Continue reading Picking Up the Spare – Life of the Party, The Seagull, Deadpool 2 and More
Justice League Warner Bros. worked with GIF platform Tenor (a Giphy competitor) on a sponsored Justice League GIF keyboard app takeover, offering exclusive GIFs from the film. That effort was promoted with a social media campaign as well. That Superman’s part in the story was now public knowledge also meant the release of a new … Continue reading Picking Up The Spare: Justice League, The Florida Project, Coco and More
When Even Aquaman Shouting “My man!” Can’t Save a Movie Justice League should have been a slam-dunk. Just days before it was released projections had it earning somewhere around $110 million in its opening weekend. That would have been decent, more than Wonder Woman but less than both Batman v Superman: Dawn of Justice and … Continue reading What Happened to Justice League?
Last Flag Flying Another interview with director Richard Linklater about his career, the pivot to a story that’s outside of what he usually tells and more. Detroit The movie is returning to theaters in select markets around the time it hits home video and there’s a new trailer for that release that hits some very … Continue reading Picking Up The Spare: Last Flag Flying, Detroit, Lady Bird
Justice League hits theaters this weekend, the seeming crowning moment of the DC Cinematic Universe, or whatever we’re calling it. It comes four years after Man of Steel launched the new continuity, though that debut wasn’t without its critics. Shockingly, it was a full three years before the story continued in Batman v Superman: Dawn … Continue reading Justice League – Marketing Recap
2017’s edition of San Diego Comic-Con is now in the books. As with many such years, there was a plethora of movie news that came from many of the major Hollywood studios as they seek to hype their upcoming releases. Some of those are just months away from hitting theaters and these promotions are about … Continue reading All the Comic-Con Movie Trailers You Might Have Missed