The movie’s successful opening weekend let it run a “#1 movie in the world” TV spot to tout how well it was received.
The search for Janet Van Dyne was almost completely missing from the campaign but now that the movie is out, Marvel released this short video emphasizing it and focusing the Quantum Realm where she disappeared years ago.
Deadpool 2
Fox is promoting the release of the “Uncut” home video release with both a TV spot and a recently-announced screening at San Diego Comic-Con next week. That home video release will include a children’s book that’s absolutely unfit for children.
Also at SDCC, LEGO will be giving away an exclusive “Sheriff Deadpool” minifigure that’s not specifically tied to the movie but is still part of everyone’s general promotions for Deadpool.
Leave No Trace
There’s a new TV spot designed to show off some of the positive reviews the movie has received and help it build on very solid word of mouth.
Avengers: Infinity War
The 10th anniversary celebration that was tied to the movie’s release continues with the release of 10 more character posters to mark the occasion.
Skyscraper
Costar Bryon Mann has received a bit more attention in the last few days, with a coupleinterviews that let him talk about his career, working in his home city of Hong Kong as well as the movie specifically.
Dwayne Johnson started making the late night talk show rounds in the last couple days, including an appearance on “Colbert.”
Hotel Transylvania 3
Kathryn Hahn has made a few media appearances recently, showing up on “Kimmel” to tell stories and promote the movie a bit.
Blade Runner 2049
The movie itself didn’t take off to massive success, but it apparently opened the door to new stories that will be told in comics and books.
Eighth Grade
There’s been a whole wave of stories about writer/director Bo Burnham and his mission to get the movie made and tell the story in a realistic and respectful way. You can see instances of this on Indiewire, Buzzfeed, Variety just to name a few.
The Kissing Booth
The New York Times goes into why the movie has turned out to be so popular, including how Netflix tried to not overhype it.
New interviews with both star Shailene Woodley and director Baltasar Kormákur offer insights into the story and process of making the movie, though the latter contains significant spoilers so beware.
American Animals
The narrative that’s emerging of how MoviePass, which partnered to release the film as its first move into film distribution, helped the film succeed is that it used its own platform to heavily promote the film, utilizing the user data it has to target ads. If I’m *any* other distributor right now I’m pretty honked off.
Both the cast and crew and the real people the actors are playing are interviewed here about the blurring of fact and fiction in the movie.
Girls Trip
Details on a creative campaign for the movie involving Snoop Dogg were shared here by Viacom, which ran that campaign across some of its networks and platforms.
Solo: A Star Wars Story
To the surprise of [looks around quickly] literally no one, a Wall Street analyst has blamed the marketing for the movie’s lackluster box-office results. He’s like 27% right, in that the marketing campaign was dictated largely by the release schedule, which was dictated by the other Star Wars movies coming out before and after it.
There’s a trailer for the Solo-related material coming to Star Wars: Battlefront II.
First Reformed
Ethan Hawke continues to make the press rounds to talk about the movie, which keeps getting positive reviews and buzz.
Star Wars: The Last Jedi
All of you jackweeds who have hijacked Star Wars fandom to disseminate your backwards-thinking, anti-women, regressive worldview and mindset: Please get off my franchise. There is no place here for you and never was. Leave. Now.
Ocean’s 8
More from Anne Hathaway and others in the cast here about how they hope the movie will help burst the myth that female-led movies are question marks theatrically.
Another quick profile of breakout star Awkwafina here. And Helena Bonham Carter is finally getting some attention with a profile where she talks about how fun it was to work on a light caper movie.
Hearts Beat Loud
Nick Offerman has done a bit of press in the last few days to promote the movie, which is nice to see.
Tag
Jeez, even Annabelle Wallis has been forced to talk about Jeremy Renner’s broken arms during her portion of the publicity cycle. Hamm and Helms have also done a bit more publicity.
A clip from the movie was played in an episode of Machinima’s “Inside Gaming” to try and reach that crowd.
Apparently star Trevor Jackson initially rejected as the lead because it was felt he was too young. More about how he got involved in the movie here.
The Kissing Booth
I know I didn’t give this movie a full campaign review, but that’s largely because it didn’t get a full campaign from Netflix. That’s too bad since it seems like the story’s origins on story-sharing website Wattpad seems like it would have been a decent hook for the press.
Another movie that aims to make gay coming of age stories more mainstream and normal, this one is about an awkward teenage guy that has a girlfriend but who finds he’s attracted to another guy. The trailer makes it look like a decent , if slight feature with a loose kind of vibe, but it also carries more than a few notes that make it seem like a Disney Channel original movie type take on the subject matter.
The Kissing Booth (Netflix now)
A guy and girl have been best friends for years but things are getting weird now that they’re in high school and getting holder. Things are ramped up when she develops a major crush on the off-limits older brother of her friend, but a school event with a kissing booth, based on the trailer, offers her a chance to seize an opportunity.
I know I didn’t give this movie a full campaign review, but that’s largely because it didn’t get a full campaign from Netflix. That’s too bad since it seems like the story’s origins on story-sharing website Wattpad seems like it would have been a decent hook for the press.
The New York Times goes into why the movie has turned out to be so popular, including how Netflix tried to not overhype it.
Netflix used Halloween to bring the movie back up by releasing a recut trailer making it seems like a horror flick.
Set It Up (Netflix, June 15)
Harper (Zoey Deutch) and Charlie (Glen Powell) are, as we see in the trailer, both assistants to a couple high-powered executives in the same New York firm. They decide the two bosses need to hook up so that they can get a moment to themselves but of course the fact that they spend all kinds of time together handling their scheme means they wind up kind of attracted to each other as well. As usual Deutch looks really good and it’s apparent she can handle any kind of material she’s given.
The writers and other filmmakers have been making the media rounds in the last week, resulting in stories like this feature and this profile of director Claire Scanlon. As I stated before, this level of earned media activity is unusual for Netflix except for prestige releases, a sign it’s both listening and responding to the buzz around this movie and trying to further own the mid-tier movie market.
Ibiza (Netflix now)
Harper (Gillian Jacobs) is sent to Spain by her company to handle some meetings but the trailer shows things get complicated when her two party-centric fans tag along, encouraging her to throw her responsibilities to the wind in the name of having a good time. It looks a bit cliched, but it’s absolutely the kind of story that would have been a major studio release 10 years ago if it starred an all-male cast, so we’ll chalk this one up to inclusivity.
Measure of a Man (Limited release now)
Bobby, as we see in the trailer, is being pushed by his parents to get out of the house during the summer and so, being bullied by a bunch of local tough guys, gets work helping a nearby retired Wall Street executive (Donald Sutherland) who helps him with some self-actualization and confidence. This is not to be confused with other “teen boy in rural setting during summer vacation” movies like the upcoming Hot Summer Nights, All Summers End and a few others.
Little Pink House (Home video now)
I missed out on this one but the trailer looked interesting to me and I just couldn’t get around to writing about it. Catherine Keener stars in a true story as a woman who fights back against the combined government and business efforts to tear down her home and take her property for a corporate expansion. The case went all the way to the Supreme Court and Keener looks excellent, as always.
Book Club (Theaters now)
Another movie I just couldn’t get around to. That, and the trailer made it look about five years out of date despite the fantastic cast that’s been assembled. Reviews have been much kinder than I was expecting, but I can’t get over what someone pointed out recently, which is that Diane Keaton romancing Andy Garcia means Kay Corleone is making out with her nephew. Also, Keaton was aged up to play a character much older than Garcia’s despite the fact that she’s only 10 years older than him in real life. But hey, sexism.
Who We Are Now (Theaters now)
There’s a lot happening in the trailer for this family drama about a women trying to get her life together after spending a decade in prison. That includes fighting to get her daughter back. The quality cast is the biggest draw to what is otherwise familiar, if still important, material.
The Tale (HBO Now)
We meet Jennifer in the trailer as she bounces between her current life and her younger days as an aspiring riding champion. As an older woman she’s trying to piece together fragments of memories of her childhood that seem to be important and which seem to be focused around her time with Bill and Mrs. G. There are plenty of hints that the relationship there wasn’t entirely that of teacher/student, but nothing is laid out explicitly. Instead it’s all presented as a hurried rush of different elements that are all leading to something. At the end we see the older Jennifer warning the younger one that the consequences of what they’re finding out are more than she may be capable of understanding.
Breath (Limited Release Now)
There’s a touching coming-of-age story that’s being sold in this trailer, one about daring to seize those moments where you can achieve greatness and take a great leap. It’s about danger, both in terms of physical activity and in putting your heart on the line and giving up to live in the moment on both counts.
Cinematic Slant 