Ant-Man and The Wasp The movie’s successful opening weekend let it run a “#1 movie in the world” TV spot … Continue reading Picking Up the Spare: Ant-Man and The Wasp, Deadpool 2 and More
Blade Runner 2049
The theatrical campaign for the sequel to Ridley Scott’s 1982 classic original received one of the most innovative, interesting campaigns of 2017, selling the audience on the promise of returning to a world still filled with mysteries and secrets to explore and reveal. There was an emphasis by Warner Bros. to sell the attitude and vibe of the film as opposed to any specific story points, which was part of the strategy to keep as many spoilers out of the conversation as possible.
While that campaign didn’t really connect with fans, it’s entirely possible that now that it’s on home video it will find a broader audience more willing to give it a shot and see what they missed in theaters.
Justice League Warner Bros. worked with GIF platform Tenor (a Giphy competitor) on a sponsored Justice League GIF keyboard app … Continue reading Picking Up The Spare: Justice League, The Florida Project, Coco and More
Marshall There’s a new poster that arranges the members of the cast in a courtroom. This is selling it as … Continue reading Picking Up the Spare: Marshall, Spider-Man: Homecoming and More
Kingsman: The Golden Circle Old Forester, the bourbon brand that helped with marketing tie-ins, is running paid Twitter ads promoting … Continue reading Picking up the Spare: Kingsman, Blade Runner 2049, The Mountain Between Us
Warner Bros. has had its work cut out for it in putting together a marketing push for Blade Runner 2049 … Continue reading Blade Runner 2049 – Marketing Recap
There’s no denying that both “2036: Nexus Dawn” and “2048: Nowhere to Run” are cool. The short films were created … Continue reading Blade Runner 2049’s Frustrating but Essential Prequel Shorts
The new trailer for Blade Runner 2049 is out and I have some thoughts: Thank you to the person who … Continue reading Blade Runner 2049 Trailer 2 (Quick Reaction)