Picking Up the Spare: Ant-Man and The Wasp, Deadpool 2 and More

Ant-Man and The Wasp The movie’s successful opening weekend let it run a “#1 movie in the world” TV spot to tout how well it was received. The search for Janet Van Dyne was almost completely missing from the campaign but now that the movie is out, Marvel released this short video emphasizing it and … Continue reading Picking Up the Spare: Ant-Man and The Wasp, Deadpool 2 and More

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New To Home Video: Blade Runner 2049, Happy Death Day, The Snowman

Blade Runner 2049 The theatrical campaign for the sequel to Ridley Scott’s 1982 classic original received one of the most innovative, interesting campaigns of 2017, selling the audience on the promise of returning to a world still filled with mysteries and secrets to explore and reveal. There was an emphasis by Warner Bros. to sell … Continue reading New To Home Video: Blade Runner 2049, Happy Death Day, The Snowman

Picking Up The Spare: Justice League, The Florida Project, Coco and More

Justice League Warner Bros. worked with GIF platform Tenor (a Giphy competitor) on a sponsored Justice League GIF keyboard app takeover, offering exclusive GIFs from the film. That effort was promoted with a social media campaign as well. That Superman’s part in the story was now public knowledge also meant the release of a new … Continue reading Picking Up The Spare: Justice League, The Florida Project, Coco and More

Picking Up the Spare: Marshall, Spider-Man: Homecoming and More

Marshall There’s a new poster that arranges the members of the cast in a courtroom. This is selling it as a straight procedural drama, free of any historical context. Spider-Man: Homecoming TV spots promoting the home video encourage the audience to make the movie part of a “family movie night,” emphasizing the all-ages nature of … Continue reading Picking Up the Spare: Marshall, Spider-Man: Homecoming and More

Picking up the Spare: Kingsman, Blade Runner 2049, The Mountain Between Us

Kingsman: The Golden Circle Old Forester, the bourbon brand that helped with marketing tie-ins, is running paid Twitter ads promoting the movie with a sweeepstakes awarding a trip to "Bourbon Country." Blade Runner 2049 Everyone is discussing this interview with Ford and Gosling on a British morning TV show that devolves into constant laughter so … Continue reading Picking up the Spare: Kingsman, Blade Runner 2049, The Mountain Between Us