Picking Up the Spare – Hearts Beat Loud, Ocean’s 8, Hotel Artemis and More

Hearts Beat Loud

Great interview at the LA Times with Kiersey Clemons and Sasha Lane about working on the film and representation on screen.

Director Brett Haley talks about the music and relationships in the film.

Oceans 8

There were multiple interviews with Sarah Edwards, the movie’s costume designer, as she talked about outfitting all the actors for the fake Met Gala they attend. How that event was filmed was also the subject of a behind-the-scenes profile.

Get the details on the Touissant Necklace that is the object of the heist.

Given that James Corden has a supporting role in the movie it’s only natural the cast would stop by his show to have some fun.

Gary Ross, the movie’s director, spoke about what cameos from the first three movies did or didn’t make the cut for the finished film.

Hotel Artemis

Brian Tyree Henry has done a bit more press now that the movie is in theaters, including “The Daily Show.”

Writer/director Drew Pearce also has talked with Vanity Fair, The Hollywood Reporter and more about what kind of movie he set out to make and how he created something fairly unique.

Deadpool 2

It’s not specifically about the movie but there is a brief mention so I’ll use that as an excuse to share the latest video where Ryan Reynolds is interviewed by his twin brother Gordon.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

Picking Up the Spare – American Animals, Adrift and More


New interviews with both star Shailene Woodley and director Baltasar Kormákur offer insights into the story and process of making the movie, though the latter contains significant spoilers so beware.

American Animals

The narrative that’s emerging of how MoviePass, which partnered to release the film as its first move into film distribution, helped the film succeed is that it used its own platform to heavily promote the film, utilizing the user data it has to target ads. If I’m *any* other distributor right now I’m pretty honked off.

Both the cast and crew and the real people the actors are playing are interviewed here about the blurring of fact and fiction in the movie.

Girls Trip

Details on a creative campaign for the movie involving Snoop Dogg were shared here by Viacom, which ran that campaign across some of its networks and platforms.

Solo: A Star Wars Story

To the surprise of [looks around quickly] literally no one, a Wall Street analyst has blamed the marketing for the movie’s lackluster box-office results. He’s like 27% right, in that the marketing campaign was dictated largely by the release schedule, which was dictated by the other Star Wars movies coming out before and after it.

There’s a trailer for the Solo-related material coming to Star Wars: Battlefront II.

First Reformed

Ethan Hawke continues to make the press rounds to talk about the movie, which keeps getting positive reviews and buzz.

Star Wars: The Last Jedi

All of you jackweeds who have hijacked Star Wars fandom to disseminate your backwards-thinking, anti-women, regressive worldview and mindset: Please get off my franchise. There is no place here for you and never was. Leave. Now.

Ocean’s 8

More from Anne Hathaway and others in the cast here about how they hope the movie will help burst the myth that female-led movies are question marks theatrically.

Another quick profile of breakout star Awkwafina here. And Helena Bonham Carter is finally getting some attention with a profile where she talks about how fun it was to work on a light caper movie.

Hearts Beat Loud

Nick Offerman has done a bit of press in the last few days to promote the movie, which is nice to see.


Jeez, even Annabelle Wallis has been forced to talk about Jeremy Renner’s broken arms during her portion of the publicity cycle. Hamm and Helms have also done a bit more publicity.

A clip from the movie was played in an episode of Machinima’s “Inside Gaming” to try and reach that crowd.

Nice profile of co-star Jake Johnson here at GQ. And there’s more from Hannibal Buress as well as an interview with the comedian.

A Kid Like Jake

Claire Danes has continued to do press for the film and talk about the issues raised in the story.

Avengers: Infinity War

Viacom offers details on a creative execution involving Comedy Central’s show with Jordan Klepper.

The Incredibles 2

Good story here about how Pixar got the band back together for the sequel after over a decade.


Apparently star Trevor Jackson initially rejected as the lead because it was felt he was too young. More about how he got involved in the movie here.

The Kissing Booth

I know I didn’t give this movie a full campaign review, but that’s largely because it didn’t get a full campaign from Netflix. That’s too bad since it seems like the story’s origins on story-sharing website Wattpad seems like it would have been a decent hook for the press.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

Hearts Beat Loud – Marketing Recap

hearts beat loud posterThe disconnect between parental aspirations and offspring aspirations forms a big part of the story of Hearts Beat Loud, the new movie from writer/director Brett Haley. Nick Offerman plays Frank Fisher, the owner of a local record store and father of daughter Sam (Kiersey Clemons), who’s just about to go off to college. He’s reluctant to see her go but she’s also anxious, as kids are, to break free and go out and form her own identity.

Frank, a devoted music lover, has long harbored notions of he and his daughter starting their own band. When they upload one of their regular musical collaborations to the web it takes off and becomes a hit after being added to some popular playlists. That unexpected popularity makes Sam think there could be something to explore after all, even as she still wants to get away and live her own life for a while.

The Posters

That the story is primarily about music is the main message of the poster. Clemons and Offerman are shown each playing a different instrument, clearly having a good time jamming together. The background for that is a shelf of LP spines that are all generic, not for anything in particular, but which help convey that we’re deep in music nerd territory here. That’s reinforced by the copy “Music runs in the family.”

The Trailers

Dads are so embarrassing and annoying, we’re reminded as the trailer opens and we see Frank trying to convince Sam that it’s time to make some music instead of continuing to study so she can get into med school. It’s clear their lives revolve around music as they not only make it together but he owns a record store that is about to go under. He encourages Sam to keep writing songs and start a band with him, which she’s reluctant to do until one song they created becomes a streaming hit. She still wants to go to college and all that but he wants to give music a real try, leading to tension but also bonding between the two.

It’s hard to feel anything other than joy at the light, effortless performances Offerman and Clemons seem to be offering here as well as their chemistry together. That’s the spark that makes the story sizzle in the trailer, watching them play off each other and act out the dynamic between father and daughter that’s changing as each one tries to seize a moment they feel is uniquely theirs. It looks like a delight.

Online and Social

The movie’s official website has all the usual information but not much more. You can get tickets, view the trailer, read a synopsis, check out some stills and so on. The front page has links to the Instagram, Facebook and Twitter profiles.

Advertising and Cross-Promotions

Nothing I’ve seen or can find. There’s likely to be some geo-targeted online advertising done around the debut in NYC and LA, though, that might expand as the movie goes wider.

Media and Publicity

The film was often called out as being one of the most-anticipated of the Sundance Film Festival, in part because director Brett Haley has become a frequent favorite there in the last few years. Offerman and the rest of the cast spoke frequently while they were there about the story and why they joined the project and the movie was soon snapped up by Gunpowder & Sky. After that it was also screened at the SXSW Film Festival.

Unfortunately there hasn’t been much of a publicity push since then, and the few times there were appearances by the cast they were usually asked about other projects or general industry topics. I’m hoping it’s just a case of the publicity coming a bit later, maybe after the movie is already in limited release.


You really can’t beat the shaggy charm the movie is being sold as having. It’s great to see Offerman playing the kind of regular, dorky but still cool dad that allows him to stretch a little. And Clemons looks wonderful as his daughter that loves him dearly but would also like to not be in his shadow for a while. There’s a lot to the movie that we’re not seeing, of course, but what’s shown here reinforces the positive buzz that accompanied its Sundance debut and provides a solid case for audiences who might need a break from big budget action movies to seek it out.


Nick Offerman has done a bit of press in the last few days to promote the movie, which is nice to see.


Great interview at the LA Times with Kiersey Clemons and Sasha Lane about working on the film and representation on screen.
Director Brett Haley talks about the music and relationships in the film.