No Time To Look Back With So Much Star Wars Coming

No Time To Look Back With So Much Star Wars Coming

When speaking to investors a couple days ago, Disney chief Bob Iger revealed the studio was working on not one but “many” Star Wars TV series that would be distributed on its upcoming subscription streaming service. That news came shortly after the announcement the guys currently serving as showrunners on “Game of Thrones” had been tapped to develop a new series of films that are separate from the Saga movies and those coming from Rian Johnson.

Putting aside (at least for now) the fact that the field of Star Wars creatives are overwhelmingly white guys, all of that amounts to a lot of stories from a galaxy far, far away that are coming down the road.

The question of whether or not this is too much remains to be seen. We’re just months away from getting our fourth Star Wars movie in under three years and the franchise is wrapping up the very popular “Rebels” show on Disney XD. Also happening are multiple books for both older and younger readers as well as a multitude of comics series for a variety of audiences.

What I feel like we’re missing most from the “good old days” of Star Wars fandom is time to really live with and reflect on any one thing.

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There’s a Reason Solo: A Star Wars Story is Still Coming Out In May

There’s a Reason Solo: A Star Wars Story is Still Coming Out In May

He and Chewie have been in tight scrapes before, but nothing like this.

I’ve written repeatedly in the last couple years about how Disney’s release plan for the Star Wars films, at least those after 2015’s relaunch with The Force Awakens, is executed on a consolidated schedule compared to many other blockbuster franchises. In each case, the marketing for the next movie has to wait until the release window for the previous one is fully closed. So Rogue One’s campaign didn’t begin until The Force Awakens was on home video. The Last Jedi’s didn’t start until Rogue One was on home video.

With each movie coming out in December and the home video release generally happening in May, that’s just a seven month window for the marketing to operate within. That’s unusual in today’s marketplace, where IP-driven franchise films routinely have trailers drop a year or more out from release. It keeps the potential for audience confusion and burnout down, though, since the public only has to focus on one Star Wars movie at a time.

Precedent is about to be broken with this May’s release of Solo: A Star Wars Story.

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