For 24 hours the internet was by turns aghast, bemused, resigned, analytical and nonchalant in response to reports that Lucasfilm … Continue reading Gimme Nothin’ But Star Waaaars….
In his new book The Big Picture, writer Ben Fritz chronicles how, over the last decade, Hollywood has become less … Continue reading Title Branding in An Age of Franchises
It’s actually kind of impressive how myopic most all of the commentary around the box-office underperformance of Solo: A Star … Continue reading Solo Is Successful…From a Certain Point of View
Solo: A Star Wars Story A substantial profile of Harrelson here that touches on why he decided to get involved … Continue reading Picking Up the Spare – Solo, Black Panther
There’s been a wave recently of writers using the box-office results of Solo: A Star Wars Story as a kind … Continue reading Solo and the Future of Star Wars (After the Campaign Review)
There’s a line in a TV spot released late in the campaign cycle for Solo: A Star Wars Story that … Continue reading Solo: A Star Wars Story – Marketing Recap
When speaking to investors a couple days ago, Disney chief Bob Iger revealed the studio was working on not one but “many” Star Wars TV series that would be distributed on its upcoming subscription streaming service. That news came shortly after the announcement the guys currently serving as showrunners on “Game of Thrones” had been tapped to develop a new series of films that are separate from the Saga movies and those coming from Rian Johnson.
Putting aside (at least for now) the fact that the field of Star Wars creatives are overwhelmingly white guys, all of that amounts to a lot of stories from a galaxy far, far away that are coming down the road.
The question of whether or not this is too much remains to be seen. We’re just months away from getting our fourth Star Wars movie in under three years and the franchise is wrapping up the very popular “Rebels” show on Disney XD. Also happening are multiple books for both older and younger readers as well as a multitude of comics series for a variety of audiences.
What I feel like we’re missing most from the “good old days” of Star Wars fandom is time to really live with and reflect on any one thing.
Logan Before the movie was released, 20th Century Fox reportedly worked directly with Twitter to analyze fan conversations, sentiment and … Continue reading Picking Up the Spare: Logan, Pitch Perfect 3 and More
He and Chewie have been in tight scrapes before, but nothing like this.
I’ve written repeatedly in the last couple years about how Disney’s release plan for the Star Wars films, at least those after 2015’s relaunch with The Force Awakens, is executed on a consolidated schedule compared to many other blockbuster franchises. In each case, the marketing for the next movie has to wait until the release window for the previous one is fully closed. So Rogue One’s campaign didn’t begin until The Force Awakens was on home video. The Last Jedi’s didn’t start until Rogue One was on home video.
With each movie coming out in December and the home video release generally happening in May, that’s just a seven month window for the marketing to operate within. That’s unusual in today’s marketplace, where IP-driven franchise films routinely have trailers drop a year or more out from release. It keeps the potential for audience confusion and burnout down, though, since the public only has to focus on one Star Wars movie at a time.
Precedent is about to be broken with this May’s release of Solo: A Star Wars Story.
Star Wars: The Last Jedi A great feature on the women of Lucasfilm who are integral to the franchise’s ongoing … Continue reading Picking Up the Spare: The Last Jedi, The Post and More