When I wrote about the marketing of The Big Sick last year the buzz around the movie was at a fever pitch. It had debuted at the 2017 Sundance Film Festival to much acclaim for the script by Kumail Nanjiani and Emily… Read More

You could be forgiven if you went into watching Get Out expecting something more or less like many other horror films. Assuming you hadn’t given in to the urge to check out spoilers or change your assumptions based on the extensive press… Read More

“Look closer,” Rose (Kelly Marie Tran) says to Finn (John Boyega) in Star Wars: The Last Jedi as the two of them are in the middle of a rogue mission that could help save the floundering Resistance from the threat of the… Read More

The Book of Henry did not have a positive box-office reception. The movie has a paltry 21% rating on Rotten Tomatoes and while that score isn’t a perfect measure it’s representative of the savaging it received upon release. This isn’t a case… Read More

When Daddy’s Home was being sold to the public back in December of 2015, the central theme of the campaign seemed to be that the movie would feature lots of instances of Will Ferrell falling down and putting himself in embarrassing situations…. Read More

Going In Style was sold to audiences as a fun time watching three old pro actors – Morgan Freeman, Michael Caine and Alan Arkin – engage in a bit of thievery in their golden years. That’s more or less what the final… Read More

Netflix sold What Happened to Monday? as a dystopian science fiction about the lengths one will go to in order to protect family when society says they are disposable. That’s only part of what the movie delivers. The story involves seven sisters… Read More

In the marketing of Don’t Think Twice there was an emphasis on both explaining the concepts behind improv comedy and the idea that chasing your dreams is something that eventually has to come to an end. The movie, I was happy to… Read More

When Netflix was selling War Machine earlier this year I wanted to like it. The campaign, which was substantial by the standards of the marketing efforts the streaming service sometimes puts together for its original film, worked hard to position it as… Read More

When I reviewed the marketing campaign for The LEGO Ninjago Movie I thought the whole effort was relatively harmless, a decent, if half-hearted, attempt to both cash in on the popularity of the toy line that inspired it and sell more of… Read More