When I reviewed the marketing campaign for The LEGO Ninjago Movie I thought the whole effort was relatively harmless, a decent, if half-hearted, attempt to both cash in on the popularity of the toy line that inspired it and sell more of… Read More

When I reviewed the marketing of The Founder earlier this year I wasn’t all that impressed with the scope of the campaign. It sold a fairly standard biopic about someone many people may not know a lot about but certainly had been… Read More

Netflix’s campaign for Okja, from director Bong Joon Ho, was pretty substantial when compared to some of the other efforts from the streaming company and nascent distributor. There were two trailers, a handful of posters and a decent press push that included… Read More

When I was reviewing the marketing campaign for Dunkirk, the latest movie from director Christopher Nolan, I was intrigued by how Warner Bros. had made two decisions in selling it to audiences: First, Nolan and his name recognition was front and center,… Read More

Christopher Nolan is out to reinvigorate the war movie genre with his latest cinematic outing, Dunkirk. Anyone who has seen any Christopher Nolan film knows that he is never a straightforward director, and Dunkirk is no exception. While it is certainly more… Read More

I’ll start off this review of Me Before You by admitting to something: I wasn’t prepared for how good the movie would be. Based on the marketing I reviewed last year I thought it would be a fairly by-the-numbers emotional tear-jerker that… Read More

First, an admission: When I wrote my marketing recap for War For The Planet Of The Apes I had not only not seen that movie (obviously since it wasn’t out yet) but Rise and Dawn, the previous two entries in this series,… Read More

War for the Planet of the Apes (directed by Matt Reeves) is the third installment in the current Planet of the Apes series, and is without a doubt the one of the best Planet of the Apes movies to date. What War for the Planet of the Apes does… Read More

When I reviewed the marketing of Moana back in November of last year, I focused a lot on the way brand name stars like Lin-Manuel Miranda and The Rock were positioned as big selling points for the audience. That was a heavy… Read More

Baby Driver is a remarkable cinematic achievement, mostly because of audacious originality. While it’s certainly derived in part from other movies and stories (everything is based on or at least inspired by what’s come before), it feels like a breath of fresh… Read More