The Book of Henry did not have a positive box-office reception. The movie has a paltry 21% rating on Rotten Tomatoes and while that score isn’t a perfect measure it’s representative of the savaging it received upon release. This isn’t a case… Read More

When Daddy’s Home was being sold to the public back in December of 2015, the central theme of the campaign seemed to be that the movie would feature lots of instances of Will Ferrell falling down and putting himself in embarrassing situations…. Read More

Going In Style was sold to audiences as a fun time watching three old pro actors – Morgan Freeman, Michael Caine and Alan Arkin – engage in a bit of thievery in their golden years. That’s more or less what the final… Read More

Netflix sold What Happened to Monday? as a dystopian science fiction about the lengths one will go to in order to protect family when society says they are disposable. That’s only part of what the movie delivers. The story involves seven sisters… Read More

In the marketing of Don’t Think Twice there was an emphasis on both explaining the concepts behind improv comedy and the idea that chasing your dreams is something that eventually has to come to an end. The movie, I was happy to… Read More

When Netflix was selling War Machine earlier this year I wanted to like it. The campaign, which was substantial by the standards of the marketing efforts the streaming service sometimes puts together for its original film, worked hard to position it as… Read More

When I reviewed the marketing campaign for The LEGO Ninjago Movie I thought the whole effort was relatively harmless, a decent, if half-hearted, attempt to both cash in on the popularity of the toy line that inspired it and sell more of… Read More

When I reviewed the marketing of The Founder earlier this year I wasn’t all that impressed with the scope of the campaign. It sold a fairly standard biopic about someone many people may not know a lot about but certainly had been… Read More

Netflix’s campaign for Okja, from director Bong Joon Ho, was pretty substantial when compared to some of the other efforts from the streaming company and nascent distributor. There were two trailers, a handful of posters and a decent press push that included… Read More

When I was reviewing the marketing campaign for Dunkirk, the latest movie from director Christopher Nolan, I was intrigued by how Warner Bros. had made two decisions in selling it to audiences: First, Nolan and his name recognition was front and center,… Read More