Tag: mollys game

Picking Up the Spare: Logan, Pitch Perfect 3 and More

Logan

Before the movie was released, 20th Century Fox reportedly worked directly with Twitter to analyze fan conversations, sentiment and intent around it, drilling down into very detailed information and using it to gauge the movie’s chances for success.

Pitch Perfect 3

Apparently (and I’m taking some of this with a grain of salt) the U.S. Department of Defense was heavily involved in the production – including script approval – of the movie, which is being slammed as a piece of pro-globalization military propaganda. No one show this writer Top Gun. As I said weeks ago, the marketing *was* kind of weird, particularly in how there was suddenly this espionage caper being tacked onto the franchise, albeit one that flitted in and out of the campaign.

Star Wars: The Last Jedi

Another very cool set of artistic posters have been released that were given away at select IMAX screenings, each one depicting a pivotal moment from the film.

Hostiles

Another poster has come out for the movie’s wide release (which was just pushed back a week to allow for more word of mouth to build) that puts all the characters against a faded American flag. This one is pretty great and better than the first one largely because it at least comes closer to putting the three main characters on an equal footing.

The Greatest Showman

A couple new posters have come out, including one that presents a very Drew Struzan-esque picture. Seriously, if we’re going to go back to this approach I’m completely on board but let’s give credit where it’s due.

You remember how the marketing for the film couldn’t (at least after the first trailer) keep the characters from singing? That emphasis on the music has helped the soundtrack not only hit #1 on the Billboard charts, but do so two weeks in a row, only the fifth such album in the last decade to score consecutive top slots.

Molly’s Game

Jessica Chastain is hosting “SNL” this weekend, giving the movie a nice additional boost and certainly taking advantage of her position as a supporter of all the women coming forward with stories of sexual harassment and abuse.

Jumanji: Welcome to the Jungle

The VR adventure based on the movie is coming to virtual reality arcades around the world, allowing players to immerse themselves in a story where they guide and help characters from the film.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

Picking Up the Spare: The Last Jedi, The Post and More

Star Wars: The Last Jedi

A great feature on the women of Lucasfilm who are integral to the franchise’s ongoing success. That’s a nice touch considering how important female characters are to the revitalized series and culture as a whole, particularly in light of all the terrible men who have been heralded as “geniuses” over the years.

The Greatest Showman

Part of the pushback to the movie (which didn’t impact box-office very much, it seems) has been that the portrait of P.T. Barnum it paints isn’t super-realistic. Features like this show the true story of one aspect the movie takes liberties with.

All The Money In the World

A new trailer came out shortly after the movie was released highlighting the tension between the elder J. Paul Getty and the pressure to pay the ransom to release his kidnapped grandson and uses some of the positive reviews the film has garnered.

Director Ridley Scott talks more here about the speedy reshoots he undertook when he cut Kevin Spacey’s performance from the film and brought Christopher Plummer off the bench.

The Post

A new series of TV spots like this have come out since the film hit theaters that position the Washington Post reporters in the story as being on a high moral crusade to save lives and expose corruption.

The New York Times is poking a thumb in the eye of the Washington Post with a full-page ad for the book based on the “Pentagon Papers” based on the Times’ reporting, even name-dropping the film while doing so.

Nice profile here of costar Bob Odenkirk, who’s having a great year, including a substantial role in the film.

A new featurette strongly leans into how the movie is about a woman who takes charge of not just a company but also a movement, as well as focusing on the women who helped make the movie on all levels.

Molly’s Game

Another profile of the real-life Molly Bloom where she talks about the journey depicted in the film.

Bright

Though Netflix, as always, disputes the numbers, Nielsen reported the movie was watched by over 11 million people in the first three days of release. It’s worth noting that Netflix has a point and Nielsen’s measurement techniques for streaming content are far from comprehensive. Netflix apparently has faith it was a hit, though, and has already announced a sequel despite the critical beating it took.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

Molly’s Game – Marketing Recap

mollys game posterAaron Sorkin is a polarizing figure in entertainment. His writing style, full of fast-paced, hyper-literate dialogue that barely fits on the page, has turned some people off. While he’s not everyone’s favorite and has some definite ticks and quirks throughout his work, he has created some of Hollywood’s most memorable TV and movie scripts. With the new release Molly’s Game he not only has written the screenplay but for the first time steps into the role of director.

Jessica Chastain stars as the real-life Molly Bloom in the movie based on Bloom’s memoir of the same name. The story follows her as she moves from a cocktail waitress tasked with hosting a high-stakes poker game at The Viper Club in L.A. attended by actors and other celebrities. Finding she has a knack for this kind of work, she opens her own business to manage the operation herself. Eventually legal troubles come around as she’s charged with money laundering, racketeering and other crimes related to the people attending the games she operates. Idris Elba plays Charlie Jaffey, the lawyer enlisted by Bloom to defend her.

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