Solo: A Star Wars Story – Marketing Recap

There’s a line in a TV spot released late in the campaign cycle for Solo: A Star Wars Story that encapsulates something about the character Disney/Lucasfilm is eager to convey to the audience. Off-camera, as we see shots of the Millennium Falcon racing through space, Han Solo simply says “I don’t think I’m ever going … Continue reading Solo: A Star Wars Story – Marketing Recap

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Star Wars: The Last Jedi – Marketing Recap

For the third time in as many years, Disney/Lucasfilm are bringing Star Wars to theaters just in time for the holidays. After successfully reintroducing the franchise with 2015’s The Force Awakens, we took a detour away from the core “Saga” that has been the focus of the movies to date in 2016’s Rogue One: A … Continue reading Star Wars: The Last Jedi – Marketing Recap