You can read my full recap of the marketing campaign for Guy Ritchie’s The Gentlemen at The Hollywood Reporter. Online … Continue reading The Gentlemen – Marketing Recap
You can read my full recap of the marketing campaign for Hustlers at The Hollywood Reporter. Online and Social STX … Continue reading Hustlers – Marketing Recap
Diane Keaton continues her tour of movies involving older women refusing to go gently into that good night with this … Continue reading Poms – Marketing Recap
The popular brand of plush and plastic toys comes to the big screen in this week’s UglyDolls. In the movie … Continue reading UglyDolls – Marketing Recap
Best of Enemies comes out this week in the unfortunate position of following last year’s Green Book. Both feature pairings … Continue reading Best of Enemies – Marketing Recap
Kevin Hart departs from his usual brand of comedy – one that involves him making a lot of short jokes … Continue reading The Upside – Marketing Recap
Jennifer Garner stars in PEPPERMINT, a movie about a mother seeking revenge for the death of her family. Here’s how the campaign was presented to the audience. Continue reading Peppermint – Marketing Recap
The marketing for The Happytime Murders, which tells the story of puppets and humans living together and working together to … Continue reading The Happytime Murders – Marketing Recap
Based on a true story, the new movie Adrift features an amalgamation of a few different film genres and types. … Continue reading Adrift – Marketing Recap
Renee Bennett (Amy Schumer) is a woman who struggles with serious low self-esteem in the new movie I Feel Pretty. She’s got a few friends but is always comparing herself against society’s picturesque ideal of what female beauty should be and feeling she falls short of that is seen less than welcome on the dating scene and elsewhere.
One day Renee has an accident at spin class and suffers a rather severe brain injury. She remembers who she is but thinks that all of a sudden she looks like a high fashion model. Suddenly she’s more confident at work, with the guys she’s interested in dating and more. How long with this delusion last? And what happens when Renee’s perceptions go back to normal?
More importantly, is this a story that says women have to be delusional to think that anyone who’s not a 5’10”” 102 pound blonde can be considered pretty? Or is it a commentary on how society and media set unrealistic standards for women to attain? Let’s see if the campaign answers any of that.