I Feel Pretty – Marketing Recap

I Feel Pretty – Marketing Recap

i feel pretty posterRenee Bennett (Amy Schumer) is a woman who struggles with serious low self-esteem in the new movie I Feel Pretty. She’s got a few friends but is always comparing herself against society’s picturesque ideal of what female beauty should be and feeling she falls short of that is seen less than welcome on the dating scene and elsewhere.

One day Renee has an accident at spin class and suffers a rather severe brain injury. She remembers who she is but thinks that all of a sudden she looks like a high fashion model. Suddenly she’s more confident at work, with the guys she’s interested in dating and more. How long with this delusion last? And what happens when Renee’s perceptions go back to normal?

More importantly, is this a story that says women have to be delusional to think that anyone who’s not a 5’10”” 102 pound blonde can be considered pretty? Or is it a commentary on how society and media set unrealistic standards for women to attain? Let’s see if the campaign answers any of that.

Continue reading “I Feel Pretty – Marketing Recap”

Molly’s Game – Marketing Recap

mollys game posterAaron Sorkin is a polarizing figure in entertainment. His writing style, full of fast-paced, hyper-literate dialogue that barely fits on the page, has turned some people off. While he’s not everyone’s favorite and has some definite ticks and quirks throughout his work, he has created some of Hollywood’s most memorable TV and movie scripts. With the new release Molly’s Game he not only has written the screenplay but for the first time steps into the role of director.

Jessica Chastain stars as the real-life Molly Bloom in the movie based on Bloom’s memoir of the same name. The story follows her as she moves from a cocktail waitress tasked with hosting a high-stakes poker game at The Viper Club in L.A. attended by actors and other celebrities. Finding she has a knack for this kind of work, she opens her own business to manage the operation herself. Eventually legal troubles come around as she’s charged with money laundering, racketeering and other crimes related to the people attending the games she operates. Idris Elba plays Charlie Jaffey, the lawyer enlisted by Bloom to defend her.

Continue reading “Molly’s Game – Marketing Recap”