You can read my entire recap of the marketing campaign for Jumanji: The Next Level at The Hollywood Reporter. Online … Continue reading Jumanji: The Next Level – Marketing Recap
Kevin Hart departs from his usual brand of comedy – one that involves him making a lot of short jokes … Continue reading The Upside – Marketing Recap
Based on the marketing, recapped at The Hollywood Reporter, Night School doesn’t look all that different from most of the … Continue reading Night School – Marketing Recap
The premise of the first Jumanji was pretty simple: A man who’s been trapped in a board game for 26 years finally breaks loose and the kids who freed him have to stop the animals and other dangers that came out with him. 27 years later the movie is finally getting a sequel in Jumanji: Welcome to the Jungle.
The film follows four disparate teenagers who are all sentenced to detention one afternoon. Forced to clean out the high school storage room the discover an old video game system that still works and decide to play “Jumanji” to pass the time. They wind up being sucked into the game, taking on the physical forms of different characters. Now appearing as grown adults (played by Dwayne Johnson, Karen Gillan, Kevin Hart and Jack Black), they have to find their way out while also saving Alex, a man who was trapped in the game back in 1996.