Picking Up The Spare: All the Money in the World, The Post and More

All The Money In the World

Not great news for the movie as it’s come to light that while Michelle Williams came in essentially for free to handle the reshoots necessary when Christopher Plummer was added to replace Kevin Spacey, co-star Mark Wahlberg was paid around $1.5 million.

More here on Plummer’s sudden addition to the cast and the hurried reshooting schedule all the actors had to take part in. Williams talks about that more herself here.

The Post

Another story, this time directly from screenwriters Liz Hannah and Josh Singer, about how they seized the opportunity to channel their own issues into this bit of history.

Thor: Ragnarok

It’s not *exactly* the version of the character played by Tessa Thompson in the movie, but the take on Valkyrie was popular enough that a new version of the Asgardian warrior who looks a lot like her film incarnation is joining a new “Exiles” series from Marvel.

Proud Mary

While I’ve seen a few more ads for the movie in the last couple days (likely the result of ad retargeting after I spent time on the official website), there’s still a general lack of urgency around the marketing, something Ira Madison III at The Daily Beast covers in-depth.

Three Billboards…

Co-star Sam Rockwell, who continues to win both awards and praise for his performance, is hosting “Saturday Night Live” this weekend.

I, Tonya

A bit more advertising has been done in response to the movie’s early awards season wins, including 15-second pre-roll spots on YouTube that call out how insane this true story is.

Picking Up the Spare: The Last Jedi, The Post and More

Star Wars: The Last Jedi

A great feature on the women of Lucasfilm who are integral to the franchise’s ongoing success. That’s a nice touch considering how important female characters are to the revitalized series and culture as a whole, particularly in light of all the terrible men who have been heralded as “geniuses” over the years.

The Greatest Showman

Part of the pushback to the movie (which didn’t impact box-office very much, it seems) has been that the portrait of P.T. Barnum it paints isn’t super-realistic. Features like this show the true story of one aspect the movie takes liberties with.

All The Money In the World

A new trailer came out shortly after the movie was released highlighting the tension between the elder J. Paul Getty and the pressure to pay the ransom to release his kidnapped grandson and uses some of the positive reviews the film has garnered.

Director Ridley Scott talks more here about the speedy reshoots he undertook when he cut Kevin Spacey’s performance from the film and brought Christopher Plummer off the bench.

The Post

A new series of TV spots like this have come out since the film hit theaters that position the Washington Post reporters in the story as being on a high moral crusade to save lives and expose corruption.

The New York Times is poking a thumb in the eye of the Washington Post with a full-page ad for the book based on the “Pentagon Papers” based on the Times’ reporting, even name-dropping the film while doing so.

Nice profile here of costar Bob Odenkirk, who’s having a great year, including a substantial role in the film.

A new featurette strongly leans into how the movie is about a woman who takes charge of not just a company but also a movement, as well as focusing on the women who helped make the movie on all levels.

Molly’s Game

Another profile of the real-life Molly Bloom where she talks about the journey depicted in the film.

Bright

Though Netflix, as always, disputes the numbers, Nielsen reported the movie was watched by over 11 million people in the first three days of release. It’s worth noting that Netflix has a point and Nielsen’s measurement techniques for streaming content are far from comprehensive. Netflix apparently has faith it was a hit, though, and has already announced a sequel despite the critical beating it took.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

All The Money In the World – Marketing Recap

all the money in the world poster 3Based on a true story (one of many coming out in the last two weeks), All The Money In The World is about the responsibility of family, the cruelty of wealth and the love of a mother. Michelle Williams plays Gail Harris, the former daughter-in-law of J. Paul Getty (Christopher Plummer), the founder of Getty Oil who was once ranked the wealthiest person in the world.

When Gail’s 16-year-old son John Paul Getty III (Charlie Plummer, no relation to the other actor as far as I know) is kidnapped while vacationing in Rome, Gail turns to the boy’s obscenely wealthy grandfather to pay the ransom that’s demanded. He initially refuses, reluctant to both part with any of his fortune and to set the precedent the family can be extorted. That leads her to seek help from Fletcher Chace (Mark Wahlberg), a security aide Getty has sent to deal with the situation. The two set out to either convince the elder Getty to pay the ransom or find another way to free her son.

As has been well-covered in the last couple months, the movie underwent one of the biggest and quickest changes in recent memory. The elder Getty was originally played by Kevin Spacey and both a poster and trailer featuring him were released months ago. When he was accused of sexual assault, director Ridley Scott almost immediately announced he would be removing Spacey from the film and replacing him with Plummer through a combination of reshoots and other editing tricks. More on this below.

Continue reading “All The Money In the World – Marketing Recap”