The Greatest Showman – Marketing Recap

The Greatest Showman – Marketing Recap

greatest showman poster 4It’s interesting timing that a movie telling the story of how P.T. Barnum began his famous (and sometimes infamous) American Museum comes the same year the circus that for 146 years bore his name shut down. The Greatest Showman sees Hugh Jackman starring as Barnum, beginning at a low point in his life and career, suffering one setback after another. He soon devises the idea to collect oddities and people of interest and fascination under one roof, then charge admission for the public to see them.

Descriptions of the movie have been careful to use the word “inspired by” when alluding to how much of the story should be taken with a generous helping of salt. That story includes Barnum’s wife Charity (Michelle Williams) and Philip, the production assistant who joins him in his quest for show business fame (Zac Efron) as well as Anne, the young performer who catches Phillip’s eye.

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