The fate of “classic rock” as a viable radio format may be up in the air, but on the big … Continue reading Rocketman – Marketing Recap
If this seems like the 38th feature adaptation of a Stephen King story in the last five years, you’re probably … Continue reading Pet Sematary – Marketing Recap
You can read my full recap of the marketing of Bumblebee at The Hollywood Reporter. To sell the movie Paramount … Continue reading Bumblebee – Marketing Recap
Pete (Mark Wahlberg) and Ellie (Rose Byrne) are a happily married couple who decide they want to have kids but … Continue reading Instant Family – Marketing Recap
Recapping the marketing campaign for Overlord. Continue reading Overlord – Marketing Recap
You can read all about the marketing of Mission: Impossible – Fallout over at The Hollywood Reporter. Media and Publicity … Continue reading Mission: Impossible – Fallout – Marketing Recap
Some sort of invasion of Earth has taken place in the new movie A Quiet Place. The creatures have wiped out vast swaths of the human population and the survivors have learned the only way to stay alive is to remain absolutely quiet because, as the marketing tagline goes, if they hear you, they hunt you.
Providing our viewpoint on this terrifying and largely silent world is a family of four headed by Evelyn (Emily Blunt) and Lee (John Krasinski) and which includes their kids Marcus (Noah Jupe) and Regan (Millicent Simmonds). The family has to keep moving to find safety, but movement produces sound, so the dangers are around them at all times. The sci-fi-tinged thriller was directed by Krasinski as well.
After making quite a splash in the science-fiction world with Ex Machina, writer/director Alex Garland is back with Annihilation. Based … Continue reading Annihilation – Marketing Recap
Matt Damon stars as Paul Safranek in Downsizing, the latest movie from writer/director Alexander Payne. Set sometime in the future, Paul and his wife Audrey (Kristen Wiig) agree to undergo a procedure called “Downsizing” where they are shrunk down to just a few inches tall. It’s an increasingly popular choice, driven by concerns that full-sized people are using the planet’s resources too fast and that shrinking – and thereby requiring less food and water – is the key to responsible environmentalism.
The decision they make winds up taking a turn when, at the last minute, Audrey backs out. That leaves Paul irreversibly shrunk and on his own to adjust to his new reality. In the tiny town he moves to he meets a number of interesting new people, including Dusan Mirkovic (Christoph Waltz) and Ngoc Lan Tran (Hong Chau). Both of them influence how he adapts to the strange new world he finds himself in.
It’s hard to believe 30 years have gone by but that’s exactly the case with Planes, Trains and Automobiles. Originally … Continue reading Planes, Trains and Automobiles – Flashback Marketing