Part of John Boyega’s appearance during the Star Wars publicity cycle also touched on this movie’s rerelease into theaters for an awards season push.
Lady Bird / Get Out
Directors Greta Gerwig and Jordan Peele, both of whom broke out as significant behind-the-camera talents this year, were the subjects of a Vanity Fair photo shoot/cover story talking about their career journeys to date and what might be next.
Lady Bird
Saoirse Ronan talked more about working with Gerwig and what drew her to the story here.
The actor also hosted last week’s episode of “Saturday Night Live” where Gerwig dropped by for one of the digital shorts.
Good Time
I didn’t write about the movie’s campaign, but Krstina Monllos at Adweek has a story on how A24 is promoting its home video release with a pizza box campaign in New York City.
Wind River
Director Taylor Sheridan was so outraged by the news about Harvey Weinstein that he called to extract the rights to the movie and have them revert to the Tunica-Biloxi tribe, which has taken over awards season promotions. Proceeds from the film are also being sent to an organization that tracks abuse of Native American women, something that’s drastically uncounted currently.
Coco
The movie has continued receiving plenty of TV advertising, including spots like this that encouraged families to see it in IMAX.
The Frozen short that was shown before the movie was much-derided by just about everyone, so when it was announced it was being removed it seemed to be in reaction to that criticism. Disney soon claimed, though, that a limited run was always the plan.
LBJ
More from director Rob Reiner here about why he wanted to tell Johnson’s story and how he made the movie happen.
Alien: Covenant
Director Ridley Scott spoke briefly about the future of the franchise, assuring fans there would be more movies coming but that they take a different approach.
Makeup artist Deborah La Mia Denaver talked about how she turned star Margot Robbie into the much different looking Tonya Harding. And director Craig Gillespie spoke about how a career shooting commercials – including one starring Nancy Kerrigan – prepared him for the movie.
Darkest Hour
Costar Lily Collins has done some media to promote the film now that it’s in theaters as well as talk about other upcoming projects.
Wonderstruck
Production designer Mark Friedberg talks here about creating the miniatures and dioramas that were used in the film to bridge the story’s two time periods.
Catching up on recent marketing moves from films including Hidden Figures, Wind River and others.
Hidden Figures
The movie and its message of promoting STEM education for girls and women has inspired the “#HiddenNoMore” campaign from the U.S. State Department bringing female professionals in those fields from around the world to the U.S..
What Happened to Monday
Noomi Rapace gave an interview where she talked about taking on a role requiring her to play seven siblings, how that role was originally written for a man and more.
Tommy Wirkola also talked about how, despite “Orphan Black” being an obvious point of comparison for the story, he didn’t seek out or watch that show so as to avoid any influences or unintentional repetition. He was also interviewed about filming action sequences, what he hope audiences get out of the story and more.
Patti Cake$
A well-known verse from a 1998 rap from Big Pun was apparently instrumental in star Danielle Macdonald getting into character.
Rolling Stone goes in-depth on the making of the movie and the journey it took from script to festival to release.
Meanwhile Jason Bailey at Flavorwire asks if being a feel-good crowd-pleaser that accumulates some decent buzz at festivals is all there is and if it’s enough to call a movie a success.
Fun Mom Dinner
Star Toni Collette gave a recent interview talking about how much fun the set was as everyone was having a great time telling the story.
Rogue One: A Star Wars Story
IDW is publishing a new graphic novel adaptation of the film’s story. The new edition is scheduled to come out this December.
Alien: Covenant
Fox has continued to spend big on TV ads for the movie to keep up interest in its home video release.
Logan Lucky
Very cool new poster for the movie that has some great visuals and sense of style.
Ghost In the Shell
Interesting points from Doug Zanger at The Drum about why this movie, while far from a box-office success, was a case study in product placement.
The Hitman’s Bodyguard
Karen Gomez at Film School Rejects calls attention to the meta turn later TV spots for the movie took, including having Reynolds and Jackson snipe at each other through narration in the commercials.
Wind River
TWC released another “online” trailer for Wind River that dispenses with much of the intrigue around the secrets being hidden and just focuses on the tension of the investigation into the killing.
After receiving critical and commercial acclaim for writing last year’s Hell or High Water, Taylor Sheridan makes his feature directorial debut with the noir thriller Wind River. A murder mystery set in the bitter winter of the Wyoming wilderness, the story is put in motion when US Fish and Wildlife Service agent Cory Lambert (Jeremy Renner) discovers a young girl from town has been killed.
The FBI gets involved in the investigation, sending agent Jane Banner (Elizabeth Olsen) on what turns out to be her first case. She enlists the skills of Lambert not only to track and find the killer but also navigate the insular politics of the town. See residents there don’t much care for outsiders but do like their secrets. So the pair finds that uncovering the past of the murdered girl isn’t as easy as they hoped. Not only that, but some people seem to be actively working against them.
The Posters
The first poster shows Renner, with only his face and the rifle he’s holding visible as he’s wearing a white suit that camouflages him in the snowy background. Scenes of the story’s setting are visible in the transparent title treatment while at the top we’re told “Danger comes with the territory.” That’s a bit of a generic tagline, but I’m guessing they were meaning to allude to something like Native American “territory” with the terminology.
The same line “Danger comes with the territory” is used on the second poster but there’s also the copy “Nothing is harder to track than the truth,” which offers at least a bit more hints at the story. This one positions Renner and Olsen on opposite sides of the image, separated by a shot of a man walking out through the snow, gun in hand like he’s tracking someone or something. Still setting up a noir-ish thriller here, which is cool.
The Trailers
The first trailer starts out with someone, it’s not clear who, on the run across a frozen lake. Her body is discovered by Lambert and we’re told we’re in a remote area before Banner from the FBI shows up. She enlists his help because of his experience and knowledge of the area, by their efforts are frustrated by locals who aren’t eager to help. The drama and music build to the ending.
It’s a good first effort, setting up a tense drama set in a tight-knit world of secrets and survival. It reminds me of Winter’s Bone more than a little. Renner and Olsen look like they turn in tight, emotional performances.
Another trailer, labeled a “review” trailer, continues to sell this as a story of a murder mystery in a small town that tightly protects its secrets. There are a few more plot details that are shared here that weren’t in earlier trailers but the main appeal here comes from the quotes pulled from early reviews that praise the acting, direction and other aspects of the story. It’s all very tense and pulse-pounding.
Online and Social
There’s no official website I’ve been able to find, nor is there any shared in the trailers or other materials. That means the only online presence for the movie is the collection of Facebook, Twitter and Instagram profiles where The Weinstein Co. has been sharing videos, links to news stories and photos.
Advertising and Cross-Promotions
A series of TV spots like this one emphasized various aspects of the story, from the remoteness of the location to the secrets of the town to the hunt for the mysterious killer. Most all of them include that it comes from the creators of Hell or High Water, though, taking advantage of that movie’s good reputation from last year.
I’m not aware of any online or social advertising that was done, nor have I seen any artwork that’s been used for outdoor billboards or other signage.
Media and Publicity
The first bit of publicity came when it was announced the movie would have its official premiere at Sundance 2017. The first look at the movie came around that same time. Just before that debut, the movie was dropped by The Weinstein Company, which had picked it up back around the time of Cannes. The screening at Sundance resulted in plenty of positive word-of-mouth, though.
It later screened at the Karlovy Vary Film Festival where Renner had nothing but praise for first-time director Sheridan and shared his enthusiasm to work with him again. That praise was echoed by Olsen at the movie’s premiere. Sheridan himself talked about how directing was something he approached only after feeling comfortable as a writer. Renner also got a profile all to himself where he talked about his personal life, his career to date and more.
Other press involving both Olsen and Renner also included hefty doses of mentions of their other movies, particularly The Avengers franchise since they’re both involved in that.
Overall
The emphasis on Sheridan is clearly meant to take advantage of the positive buzz that came out of last year’s Hell Or High Water, which gained a very good reputation with critics. That’s why all the trailers and posters reference that movie and why so much of the press coverage has focused on Sheridan. Most of the stories have either been about him directly or about the cast’s relationship to him. TWC obviously knows what’s going to get people’s attention and in this case, it’s creating ties between this movie and Sheridan’s most recent success.
Outside of that the campaign works hard to create a noir-like sense of mystery and mostly succeeds on that front. This isn’t The Maltese Falcon, of course, but does play up story elements common to the genre, including the town full of reluctant witnesses with agendas of their own and more. What the audience is being sold is a solid procedural crime story that, with the attachment of stars they like and the creative force behind a recent popular movie, will hopefully spur their interest. It may just be the alternative people who aren’t interested in the rest of this week’s new releases are looking for.
Picking Up the Spare
Early 2019 brought details of an arrangement The Weinstein Company made with the Indigenous groups depicted in the movie, a deal that was effectively discarded by the bankruptcy resulting from Harvey Weinstein’s sexual assault and abuse actions.
Cinematic Slant 