Picking Up the Spare – Christopher Robin, The Darkest Minds and More

The Miseducation of Cameron Post

Chloe Grace-Moretz goes all [fire emoji] on the idea of gay conversion therapy and talks about the recent moments that have dramatically changed her thinking on the idea. She also unloads on the studio mentality that marginalizes female actors and characters as well as her belief stories should be told by the kind of people portrayed in the story, highlighting the difference in reaction to this movie by a queer woman and the upcoming Boy Erased, which tells a similar story but is directed by a straight man.

The Spy Who Dumped Me

Lots of new interviews from late last week with director Susanna Fogel, who talked about casting the film and telling a story about a strong female friendship, the (slightly) increased willingness by the studios to tell heretofore underrepresented stories, the sometimes choppy waters of her career to date, how filming action sequences helped her embrace her “inner badass” and more.

Mission: Impossible – Fallout

The popular Battlegrounds Mobile video game is getting a movie-themed level.

Christopher Robin

I did not realize the movie was written by Alex Ross Perry, who’s been primarily known to date for his smaller character dramas, but he talks about just that topic here.

Lots of the movie’s positive reviews are included in this “Now Playing” TV spot.

The Darkest Minds

Director Jennifer Yuh Nelson says she doesn’t mind at all if the movie and its story invite comparisons to current real world political resistance movements.

The cast also talks more in a joint interview about how the story mirrors the recent youth-driven drives for societal change on various topics.

Fox has released a series of “Meet…” character introduction videos like this one, apparently hoping that such explainers will help audiences get interested in characters they may not otherwise be familiar with.

Puzzle

There’s a new TV spot, the first for the movie I believe, that outlines the story and relationships while highlighting some of the positive reviews it’s received.

Eighth Grade

Regal Cinemas has been running this update as a promoted post on Twitter highlighting the movie and its emotional story.

This past Wednesday A24 hosted a series of free screenings around the country that, importantly, were voluntarily free of MPAA ratings enforcement. That’s been a subject of conversation around the movie as the R rating the movie was given for a a few bad words and some age-relevant discussions of sexual matters have put it out of reach of many actual eighth graders.

Sorry To Bother You

Writer/director Boots Riley ignited a thousand hot takes when he spoke up about the lack of international distribution for his well-received movie, citing a belief by the studio and others that “black” movies still don’t work overseas.

There isn’t usually a lot of attention paid to producers, but Nina Yang Bongiovi got a nice profile covering how she has become a force in the indie movie world and helped bring this movie to fruition.

Pineapple Express

Among the interesting tidbits shared by writer/star Seth Rogen marking the movie’s 10th anniversary was one saying a smoking billboard was shut down by the LA fire department for obvious reasons.

Deadpool 2

Another fun teaser for the movie’s home video release.

BlacKkKlansman

John David Washington appeared on “Kimmel” to talk about the movie, working with Spike Lee and more.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

The Darkest Minds – Marketing Recap

the darkest minds posterAs I pointed out in my Hollywood Reporter recap of the marketing for The Darkest Minds, Fox took a hard left halfway through the campaign. Suddenly it stopped selling it as an X-Men/Hunger Games mashup and to start positioning it as a tear jerking love story that just happened to involve kids with extraordinary powers. I’m not sure what research or trends analysis lead to that change or if it was just something decided on internally, but it means the campaign as a whole has some strange tonal shifts from time to time as different aspects of its personality try and come out.

Online and Social

There’s not much happening on the movie’s official website. The only active elements are “Videos,” which has a collection of all the trailers and featurettes, and “About,” which has a synopsis and other information. The Fox page for the movie has a little bit more, including some stills, but that’s about it. Both sites have links to the movie’s Twitter, Facebook, and Instagram profiles.

Media and Publicity

First look stills came via EW, which also offered pretty lengthy comments from the cast and crew about their characters, the story and more.

At Comic-Con the cast showed up for interviews like this to offer insights into the story and why it would be interesting to fans. Mandy Moore showed up on “Kimmel” to talk about the movie among other things and MTV offered a behind-the-scenes look at the movie and its characters. There was also one more featurette released a couple days before the movie hit theaters.

PICKING UP THE SPARE

Director Jennifer Yuh Nelson says she doesn’t mind at all if the movie and its story invite comparisons to current real world political resistance movements.

 

The cast also talks more in a joint interview about how the story mirrors the recent youth-driven drives for societal change on various topics.
Fox has released a series of “Meet…” character introduction videos like this one, apparently hoping that such explainers will help audiences get interested in characters they may not otherwise be familiar with.