One of the problems with Netflix’s marketing tactics is that they’re not super-consistent. Sometimes movies get decent campaigns that last at least a month or two. Other times a trailer drops three days after the movie has already hit the streaming service. That means it’s hard for me to plug recaps into my blog editorial calendar and I occasionally just completely miss them. Or I put them to the side to cover other things and find oh, the movie was released three weeks ago.
Because there were a number of smaller-scale campaigns that have been run for recent movies that I 100% dropped the ball on I wanted to at least pay them some small amount of attention in these capsule recaps. Not sure if this is going to become an ongoing feature, but it’s what I’m doing today…
Cinematic Slant 