Sonic The Hedgehog – Marketing Recap

You can read my full recap of the marketing campaign for Sonic The Hedgehog at The Hollywood Reporter.

Online and Social

I kind of can’t believe there isn’t anything more fun on the movie’s official website, which just features basic information.

Media and Press

Sumpter talked about the movie on “Jimmy Kimmel Live” while Schwartz hit “Late Night.” Meanwhile, closer to release, Marsden appeared on “Late Night

There’s more information on the movie’s Snapchat sponsorship here and here.

Paramount shared a short featurette offering instructions on how to draw Sonic.

 

Another featurette showed how the movie’s Puma shoes were designed. And the process Carrey went through to become the movie’s villain is covered in another. Carrey also put in his time on the talk show circuit.

Overall

Picking Up The Spare

A profile of Schwartz had him talking about voicing the title character as well as lots more of his career.

Promos for the movie’s tie-ins with the Sonic Dash and Sonic Forces games were released after it was in theaters.