Girls Trip – Marketing Recap

We’ve seen groups of female friends learn How To Be Single. We’ve seen them embrace the dark side and become Bad Moms. We’ve seen them have a Rough Night. Now we’re going to see them take a Girls Trip. This latest installment in the “ladies behaving badly” genre follows four longtime friends as they travel to New Orleans for Essence Festival, a weekend of music, eating and inspirational speakers hosted by the magazine of the same name.

The four friends in question are Ryan (Regina Hall), Sasha (Queen Latifah), Lisa (Jada Pinkett Smith) and Dina (Tiffany Haddish), all of who are, of course, at different places in their lives. They all agree to get together for a long-overdue road trip, though. Despite the reservations of some of the group, they all wind up getting loose once in town as they enjoy all the spirits and men New Orleans has to offer.

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