The theater-going experience has changed a lot in the last 30 years. Screens that once were blank up until the moment the trailers started are now filled with pre-show entertainment and advertising packages, demanding your attention over the alternatives or talking with your friends/family or getting into Twitter arguments over which fast food chain is best and why it’s definitely Wendy’s.
Even the theater lobby has received a massive overhaul. Gone – or at least relegated to other locations – are simple rows of posters for upcoming films. Now after the teenager guarding the ropes scans your mobile ticket you enter a funhouse of video screens, massive standees, interactive displays and other media.
Adding an augmented reality component to that experience is the aim of Moviebill.