Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) – Marketing Recap

You can read my full recap of the marketing campaign for Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) at The Hollywood Reporter.

Online and Social

The key art from the theatrical poster is used on the splash page of the movie’s official website, which otherwise features mostly just the standard marketing content.

Media and Press

While there had been plenty of chatter from Robbie in particular ahead of this, the first major beat for the movie came when the cast of characters was revealed. That news was largely well-received, particularly in that it included Montoya, an openly-gay character. It was followed a bit later by the news Black Mask would be the villain of the story.

Winstead spoke about the training she was about to undergo to get in shape for the role shortly after news of her casting was announced, which landed as she was promoting All About Nina last year. A bit later Robbie revealed the movie’s full title, which was quite cumbersome but also pretty great, on Instagram. While promoting Mary Queen of Scots, Robbie spoke to how that title was meant to lighten up what otherwise might be more serious material.

Screenwriter Christina Hodson offered occasional updates as she was being interviewed while Bumblebee was in theaters.

Late January saw Robbie release first looks of Harley’s new look for the movie both as a photo and a video.

During the promotion for a new Netflix show, Winstead offered more thoughts on the tone of the film and its story. A profile of Robbie had her saying this movie’s version of Harley Quinn would be a bit toned down, with the male gaze removed from the director’s chair.

Her approach to playing Huntress and more was covered by Winstead while she was promoting Gemini Man.

In December Yan commented on the unexpected array of films she pulled inspiration from for this movie.

During the press cycle for Bombshell, Robbie was also interviewed about how she fell in love with the role of Harley Quinn while shooting the first Suicide Squad and how she wanted this movie to show a different side of the character.

That topic was central to a Variety cover story featuring the actor where she spoke about how she wanted Harley to evolve from that movie, especially with the addition of an all-female crew around her. She also spoke in her role as a producer on the film and how she teamed up with Yan and more.

An interview with Yan and Hodson had them talking about how they wanted to subvert many of the usual comic book tropes and take advantage of having a group of all-female anti-hero protagonists, all of whom had issues and messier personalities than might be commonly found in such movies. Yan also discussed how she got involved in the project to begin with and how she turned to director Patty Jenkins for advice on how to steer such a massive ship.

At the #Harleywood premiere late last month, the stars talked about how excited they were for people to see the movie, why the over-the-top violence was appropriate for the story and how the two main bad guys probably have some romantic feelings for each other. Recording artist Saweetioe was there too and talked about getting involved in the movie’s soundtrack.

The cast, often as a group, appeared on shows like “Good Morning America,” “The View” and others in the days before the movie hit theaters. McGregor also appeared on “The Tonight Show” and “Late Night.” Robbie also stopped by “The Tonight Show,” as did Winstead.

They also were featured on a Glamour cover story, while Smollett-Bell was interviewed on her own about what it was like to bring Black Canary to the big screen. Other interviews included Yah, Hodson and the cast talking about Harley’s journey and how they wanted to make the character work on her own. Winstead commented on the fun of having a mostly-female cast and crew as well and more.

Players of Fortnight could unlock an exclusive Harley Quinn skin.

More details on the new Harley Quinn and the Birds of Prey comic from Amanda Conner and Jimmy Palmiotti here.

The movie’s costume designer was interviewed on pulling from various sources of inspiration from cartoons to movies in creating Harley’s costumes. How the story depicts violence against women and what the bad guy’s motivations are were part of this discussion with the cast.

What future there might be for a Harley/Poison Ivy partnership movie – one of the projects in development at one point – was speculated on by Yan. Winstead also commented on how she never questioned the idea that a comic action movie would have wide audience appeal.

Overall

Picking Up The Spare

Hodson spoke about the movie in general but that viral moment featuring a hair tie in a new interview.

Amanda Conner and Jimmy Palmiotti talk about their new “Harley Quinn and the Birds of Prey” comic.

The curating of the movie’s soundtrack to match the movie’s theme of women seizing their moment is covered here.

AMC shared an exclusive conversation with some of the stars while IMAX had Yan encouraging audiences to check the movie out on the big big screen.

How that advance screening for DC Universe members went down was shared by DC.

Another interview with Yan had her commenting on how she wanted to make Harley more authentic and not as male-gaze-driven. She also went in-depth on a key action sequence from the film.

What training she did for the role of Cass Cain was the subject of an interview with Basco.

A new video promo for the movie’s star-studded soundtrack was released.

Gemini Man – Marketing Recap

You can read my full recap of the marketing campaign for Gemini Man at The Hollywood Reporter.

Online and Social

Just a ticket-centric website for the movie, with no additional materials or information.

Media and Press

Lee, along with members of the visual effects team, spoke about the care they put into digitally altering Smith’s face and how they wanted that to be organic in the story. Later on an interview with Smith revealed his younger iteration isn’t the result of deaging technology but is a completely CGI, motion capture performance. The technology continued to be the focus of interviews as Lee commented again on the process of experimentation with higher frame rates and more.

Clive Owen’s appearance on “The Tonight Show” had him talking about the movie and lots more. When Smith showed up on “The Late Show” he talked about working with Lee and the technical aspects of the film.

The way Smith has carefully cultivated his career and made other professional choices was covered in a profile of the actor that also discussed how he’s been careful to minimize the impact of any failures.

AMC released a featurette that, much like everything else, focused on the technical aspects of making the film. An interview with costar Mary Elizabeth Winstead had her offering her thoughts on deaging and other similar topics. Another profile of Lee and Smith focused on how the director coached the actor, using some of Smith’s earlier choices as examples of what to or not to do.

Overall

Picking Up the Spare

Smith stopped by “The Daily Show” to talk about the film and more.

All About Nina – Marketing Recap

all about nina posterNina (Mary Elizabeth Winstead) is trying to escape personal and professional turmoil in the new movie All About Nina, opening this week. She’s an up and coming comic who’s known for entertaining crowds with her provocative and personal set but a bad breakup and general dissatisfaction with her life in New York has her heading out west to try and make it in Los Angeles.

Unfortunately she brings those troubles with her on the move. While things continue to go well for her career, personal relationships are still a mess, even her new romance with Rafe (Common), a well-meaning and overly-honest guy she can’t bring herself to fully trust. When outside factors play on that as well, Nina has to figure out how willing she is to commit to trying to have it all.

The Posters

Winstead and Common are shown at the top of the poster, him looking her but her looking at the camera to show in some way the different levels they’re at in their relationship. Below that is an arty shot of Nina doing her standup routine, a single spotlight showing her holding the mic. “Get your act together” reads the copy at the top, a nice way to address both aspects of Nina’s life that are covered in the story.

The Trailers

Nina is working hard to make it as a comic in the trailer, mining her dating life for material and then moving to LA to try and kick her career to a new level. She meets Rafe, who is overly honest with her on just about everything. The two begin a relationship as she gets her big shot on stage, but her past and her attitude catch up with her and cause problems for both endeavors.

Online and Social

The Orchard isn’t usually known for its extensive websites, but the official site for this movie isn’t bad. There’s nothing all that innovative about it, there’s just the trailer, a synopsis and a few other bits of material along with Facebook, Twitter and Instagram links, but that’s more than the studio usually offers.

Advertising and Cross-Promotions

Nothing I’ve seen.

Media and Publicity

The movie had its premiere at the Tribeca Film Festival. Months later it was picked up for distribution by The Orchard. It later screened at the LA Film Festival.

That’s actually about it. A few sites got some exclusives clips, but I don’t see much of anything like interviews or other features with Winstead, Common or writer/director Eva Vives.

Overall

If there were a stronger publicity element here I’d feel it was a lot stronger effort. The trailer shows a great performance by Winstead, and her turn has been the focus of much of the conversation coming out of festivals. But there doesn’t seem to have been more of an effort to let everyone else know about it, which is too bad.

Picking Up the Spare

Director Eva Vives was interviewed about how the character of Nina is justified in her anger and hurt and how she wanted to tell a story about the reality that underlies a woman’s pain. Instead hit similar themes in this interview as well.

Instead talked more frequently about how she seems to attract roles about women with difficult pasts and what kinds of scenes were toughest to shoot.

Exclusive screenings in New York and Los Angeles were arranged to support survivors of sexual abuse.

Another great feature interview with Winstead here.