You can read my entire recap of the marketing campaign for Jumanji: The Next Level at The Hollywood Reporter.
Online and Social
Nothing much of note on the movie’s official website, which just wants to make sure you get the marketing content you’ve likely already seen and buy tickets now.
Media and Publicity
A first cast photo was shared in mid-March, kicking off the publicity campaign for the film.
Aside from appearances on late night talk shows by Johnson, Black, Hart and others in the cast there doesn’t seem to have been a whole lot of press activity for the movie, something common among this week’s releases.
Picking Up the Spare
Sony released a sizzle reel from the premiere event. There was also a special Comedy Central promotion on how Johnson and Hart learned to be old people.
Another nice profile on the pairing of DeVito and Glover. Meanwhile Gillan was interviewed about her unexpected career path as action hero.
Gillan appeared on “Kimmel.”