Movie Marketing Trends 2018 – Augmented Reality

Augmented reality is, to steal a line from Beck, where it’s at. While some of us who are old enough have been awaiting the full, immersive virtual reality experience promised to us in Lawnmower Man in 1992 (minus the homicidal inclinations), AR has shown to be more promising as a consumer product. At least for … Continue reading Movie Marketing Trends 2018 – Augmented Reality

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Hollywood Embraces the NBA Finals to Sell Its Movies

A.J. Katz wrote recently at Adweek about how much it cost companies to advertise during the NBA Finals, a series that featured LeBron James proving once more that he’s the greatest player the league has ever seen if you completely forget that Michael Jordan existed. Ratings for the games were generally good, averaging roughly what … Continue reading Hollywood Embraces the NBA Finals to Sell Its Movies