Jumanji: The Next Level – Marketing Recap

You can read my entire recap of the marketing campaign for Jumanji: The Next Level at The Hollywood Reporter.

Online and Social

Nothing much of note on the movie’s official website, which just wants to make sure you get the marketing content you’ve likely already seen and buy tickets now.

Media and Publicity

A first cast photo was shared in mid-March, kicking off the publicity campaign for the film.

Aside from appearances on late night talk shows by Johnson, Black, Hart and others in the cast there doesn’t seem to have been a whole lot of press activity for the movie, something common among this week’s releases.

Overall

Picking Up the Spare

Sony released a sizzle reel from the premiere event. There was also a special Comedy Central promotion on how Johnson and Hart learned to be old people.

Another nice profile on the pairing of DeVito and Glover. Meanwhile Gillan was interviewed about her unexpected career path as action hero.

Gillan appeared on “Kimmel.”

Picking Up the Spare: Black Panther, Jumanji and More

Black Panther

Star Chadwick Boseman will host an upcoming episode of “Saturday Night Live” and it’s about damn time.

Marvel has announced a new series starring the Dora Milaje, the female bodyguards and protectors featured prominently in the movie, though it should be noted the publisher had one before the film came out that it canceled, so…

I kind of get what Scott Mendolson is talking about here with Black Panther being a juggernaut that has stood in the way of other movies like A Wrinkle In Time and Tomb Raider, but…like…isn’t that for the free market to decide? I’m not sure what exactly his point is, that Hollywood should make movies that aren’t as good and which don’t appeal to underserved audiences? He seems to think that blockbusters tamping down smaller films is alright but not if the ones caught in the wake are also supposed to be hits, which I’m not sure is a coherent take.

This is the now the most-Tweeted about movie of all time.

Jumanji: Welcome to the Jungle

There’s an escape room in Los Angeles based on the movie that takes you inside a video game brought to life and requires teamwork to solve.

The home video packaging features Snapcodes that unlock World Lenses taking you inside the action.

Tomb Raider

Kate Erbland at Indiewire has a great story on how the outfit Lara Croft sports in the movie actually kind of looks like it’s practical and functional, something she says is thankfully becoming more common the more female heroes we see on screen.

Misc Movie Marketing News

This Rolling Stone piece is similar to what I wrote earlier this week about how soundtracks are the current hot music discovery platform, with labels and agents fighting to have their clients included in the same way they’re fighting to have them added to Spotify playlists.

A recent Variety summit allowed a collection of movie marketing professionals to talk about the industry, including how having a great movie helps a lot and how the quick spread of word of mouth on social media is hard to overcome.

More analysis and commentary on the success of I Can Only Imagine and how it speaks to the state of the faith-based movie audience at Indiewire and The Week.

There’s been a wave of “patriotic” films about the military that don’t always reflect the realities of war but serve as something closer to advertising. I get that these are all recent examples, but I wonder how old some of these writers are and if they’ve ever even heard of Top Gun.

Not specifically movie-related but the entire Monty Python catalog, including all episodes of “Flying Circus” are coming to Netflix later this year, so…

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

Jumanji: Welcome to the Jungle – Marketing Recap

jumanji poster 20The premise of the first Jumanji was pretty simple: A man who’s been trapped in a board game for 26 years finally breaks loose and the kids who freed him have to stop the animals and other dangers that came out with him. 27 years later the movie is finally getting a sequel in Jumanji: Welcome to the Jungle.

The film follows four disparate teenagers who are all sentenced to detention one afternoon. Forced to clean out the high school storage room the discover an old video game system that still works and decide to play “Jumanji” to pass the time. They wind up being sucked into the game, taking on the physical forms of different characters. Now appearing as grown adults (played by Dwayne Johnson, Karen Gillan, Kevin Hart and Jack Black), they have to find their way out while also saving Alex, a man who was trapped in the game back in 1996.

Continue reading “Jumanji: Welcome to the Jungle – Marketing Recap”

Jumanji: Welcome To The Jungle Trailer (Quick Reaction)

The first trailer for Jumanji: Welcome to the Jungle is out and I have thoughts.

  • Why is every franchise adaptation now a variation on The Breakfast Club? First it was the Power Rangers film, now it’s Jumanji that starts out with a group of mis-matched high school students being thrown together in detention. Is this the only way modern screenwriters can think of to bring characters to one place so the plot can kick in?
  • Throwing a flag on flagrant underuse of Marc Evan Jackson as the principal. If this is all Hollywood can think of to do with him, there are bigger issues.
  • Why do they react to the discovery of an old game system with such shock? They’ve never seen something like this before?
  • So…it’s TRON?
  • Karen Gillan’s wardrobe was a controversial point when promotional images started coming out, but the explanations amounted to “well that’s how video game females look,” which isn’t enough. Neither is acknowledging it with dialogue.
  • Still waiting for Kevin Hart to not play Kevin Hart.
  • Oh cool, funny Jack Black is back.
  • Well of course Guns ’n’ Roses’ “Welcome to the Jungle” was going to be used.