Picking Up the Spare: Juliet Naked, Crazy Rich Asians and More

Juliet, Naked

Star Rose Byrne talks about the shift in focus of the story from book to movie with IndieWire.

More on the music created for the soundtrack, this time with a focus on former Lemonheads member Jesse Peretz.

A clip showing the interplay between Byrne and Hawke was released to help keep some positive word of mouth going.

BlacKkKlansman

More from the real Ron Stallworth on how he helped John David Washington prepare to play him. There’s also this additional interview with screenwriter Kevin Willmott.

Spike Lee shared a music video for the previously-unreleased Prince song he managed to secure for the movie.

Crazy Rich Asians

Just in the first early screenings the movie reportedly recouped what Warner Bros. had spent on TV advertising.

Yes, Michelle Yeoh has a long history of being incredible on film.

Quartz has some additional details on how Singapore’s tourism bureau, an official partner for the movie, is using it to draw more travelers there.

Constance Wu spoke here about how she and other Asian actors are becoming more bold in their choices. And Jimmy O. Yang appeared on “The Daily Show.”

There’s a cottage industry that’s sprung up in the last week devoted to producing stories like this about how the movie differs the book. Similarly, quite a few guest essays such as this have been published to various culture sites making it clear the movie does not represent all Asian people.

Director Jon M. Chu is ready for the movie’s success to open up some doors for him. Chu’s letter to the band Coldplay asking permission to use their song “Yellow” also garnered several thousand headlines.

This is one of a few profiles I’ve seen focusing on the movie’s costume designer, which makes sense given the attention people are paying to the wardrobe sported by the characters.

One more business-oriented story that’s been approached from various angles is the makeup of the audience itself. Asian-Americans turned out in much larger numbers for this movie than others (unsurprising). That was powered by Asian-American artists who helped get the word out for opening weekend, throwing off a tracking system that not only doesn’t do well with non-white audiences but which isn’t engineered for celebrity-driven efforts that mimic “get out the vote” campaigns more than those for other movies. Both of those, as this story points out, should get the studios’ attention.

Representation is again the theme of this interview with the film’s producers.

The Wife

Another profile of star Glenn Close and her impressive career here.

Papillon

A few days before the movie hit theaters I started to see promoted Tweets like this and others.

A new interview here with stars Charlie Hunnam and Rami Malek about the bond they forged during production.

Searching

As part of the #GoldOpen campaign – meant to encourage Asian-American audiences to turn out for movies featuring people like them – the star and director of Crazy Rich Asians bought out a showing of this movie.

Director Aneesh Chaganty hits on an important point here regarding representation, that volume and the freedom to be mediocre without negative repercussions is what truly marks progress on that front. He also talks about making the movie on iMacs and other tools.

Support the Girls

Given the movie’s working class themes, it’s refreshing to see director Andrew Bujalski talk about how in reality not everyone who he’d like to see the movie can afford to go to the movies.

Terminator Salvation

Nine years after the movie came out, a VR experience is opening in a new entertainment venue in Orange County, CA.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

Picking Up the Spare: BlacKkKlansman, The Meg and More

BlacKkKlansman

Great profiles here and here of Laura Harrier, who didn’t get much attention in advance of release. Costume designer Marci Rogers also was interviewed about her work on the movie.

John David Washington shared what his first experiences on the set of the film were and what inspired him about working with Spike Lee.

Washington and others from the cast spoke out about what has happened in the country in the year since the Charlottesville incidents and how the movie connects to that. They also explained how they got into character for the time period the story is set in.

There have been a number of stories like this that continue to explore the real events depicted in the story and the connection between the real Ron Stallworth and Washington, who plays him in the movie.

Topher Grace continues to be a central focus of the press as he appears on “Late Night” to talk about the film.

Lee finally got on TV, talking with Seth Meyers about the connections between this movie – and the events that inspired it – and the present day. He also appeared on “The Daily Show.”

Solo: A Star Wars Story

ILM’s Rob Bredow spoke about a number of technology issues, including the use of virtual reality in the making of the movie.

The Meg

Director Jon Turteltaub and others shared how they wanted to make a fun, exciting and pulse-pounding shark movie. Meanwhile, star Jason Statham continues to complain about how difficult the set was and how this wasn’t the movie he thought he’d be in.

Deadline hits many of the points I already covered when discussing the movie’s marketing but adds a few quotes from studio executives as well.

The details of Intel’s promotional partnership with the movie wasn’t clear in advance of release, but there have been more details that have come out since then about how the company contributed to the AI that helped power the digital shark.

Crazy Rich Asians

Awkwafina continues to be a bit focus of the publicity as the “breakout” star of the movie, with new features on her hitting Rolling Stone and Variety.

Michelle Yeoh has also gotten some warranted attention for her long and varied career in Hollywood. And Constance Wu once more hits the point about how this isn’t just your average romantic comedy.

Both Wu and Awkwafina made additional late night TV stops.

Juliet, Naked

Chris O’Dowd made an appearance on late night TV while a profile of Rose Byrne calls out how she’s an extremely underrated comedic powerhouse.

The team responsible for creating the music of Ethan Hawke’s musician in the movie talk about that process here.

The Equalizer 2

A new spot hits a theme that wasn’t emphasized very strongly in the earlier campaign, that of the mentor/mentee relationship between Robert and Miles.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

Juliet, Naked – Marketing Recap

juliet naked posterWriter Nick Hornby has provided the fodder for a number of charming and enjoyable films, often about the intersection of romance and obsessive music fandom. Along those lines comes this week’s Juliet, Naked. The movie stars Chris O’Dowd as Duncan, a guy who’s the world’s biggest fan of singer Tucker Crowe (Ethan Hawke), much to the chagrin and slight embarrassment of his longtime girlfriend Annie (Rose Byrne)

When Annie writes a scathing review of Crowe’s latest album, the singer contacts her and eventually comes to visit her when he’s nearby. The two strike up a somewhat friendly relationship, though Duncan at first doesn’t believe this is happening. Eventually things get complicated as the attraction between Annie and Duncan grows stronger, fueled by her discontent with the status quo and his desire for something more authentic in his life.

The Posters

Annie, Duncan and Tucker are all shown on the poster, Annie and Tucker touching and flirting while Duncan is left looking confused. All three are positioned behind a wall of record storage shelves to make sure the audience understands the story has to do with music.

The Trailers

As we see when the trailer opens, the relationship between Annie and Duncan is beginning to disintegrate as she finds herself at the end of her rope with his constant inability to commit or grow up as well as his obsession with his favorite singer. When she writes a scathing review of Crowe’s new album he reaches out and the two strike up a friendship before he travels to visit her. That doesn’t sit well with Duncan, who refuses to believe it’s really Crowe, even while the singer and Annie hit it off and the two start up a bit of an affair.

I really like Hawke when he’s loose like this and am always a fan of Byrne, who seems to glide through the movie on charm. Even if I didn’t know this was based on a Hornby story, I’d guess this was based on a Hornsby story.

Online and Social

It’s a pretty bare bones official website from Lionsgate/Roadside. The homepage has a “Save to Calendar” prompt but not an option to actually buy tickets, as well as links to the movie’s Facebook, Twitter and Instagram profiles. “Videos” just has the one trailer while “Synopsis” has a story recap and cast/crew lists.

Advertising and Cross-Promotions

Nothing I’m aware of or have seen in the paid department.

Media and Publicity

The star power of the cast alone explains why critics often included it as one of the films they were most looking forward to screening at the Sundance Film Festival. Lionsgate/Roadside picked it up shortly after the festival finished up.

A short profile of Hawke mentioned this was one of several films he had coming out in the near future while also allow him to openly lobby for the chance to give a “meaningful” performance in a big budget sci-fi/fantasy film. There was also a profile later on of costar Lily Newmark as this was one of several high-profile films the young actress was and is appearing in this year.

GQ ran a more extensive profile of Hawke that allowed the actor to talk about his career to date, what he tries to accomplish with the roles he takes on and more. Those profiles were about it since he’s just come off the publicity cycle for First Reformed and other recent movies. Bryne, though, stopped by “The Tonight Show” to talk about the movie and other topics.

Overall

It’s not a huge campaign, but if you’re a fan of previous Hornby adaptations or just want a movie that looks breezy, charming and entertaining there’s a strong case for this being a good choice. Byrne is her usual wonderful self and Hawke is always at his best when he’s playing it loose. The poster makes it look a little more madcap than the trailer, but that’s a small quibble in what’s otherwise a solid, if small-scale, campaign.

PICKING UP THE SPARE

Star Rose Byrne talks about the shift in focus of the story from book to movie with IndieWire.

 

More on the music created for the soundtrack, this time with a focus on former Lemonheads member Jesse Peretz.

 

A clip showing the interplay between Byrne and Hawke was released to help keep some positive word of mouth going.

 

Chris O’Dowd made an appearance on late night TV while a profile of Rose Byrne calls out how she’s an extremely underrated comedic powerhouse.
The team responsible for creating the music of Ethan Hawke’s musician in the movie talk about that process here.