You can read my full recap of the marketing campaign for Star Wars: The Rise of Skywalker at The Hollywood … Continue reading Star Wars: The Rise of Skywalker – Marketing Recap
It seems like critics and audiences were genuinely surprised when 2013’s Pacific Rim was as good as it wound up being. But really, what did we expect from a movie about giant machines fighting giant monsters that was directed by Guillermo del Toro? It’s on us that we didn’t see a movie that combined large-scale action with lots of heart and impressive character development. At a time when “visionary” is tossed around all-too-often, del Toro deserves it more than most others.
That the first movie was a financial success made it inevitable a sequel would happen. After a few false starts and commitments to other projects, del Toro bowed out of directing but stays on as a producer for this week’s Pacific Rim Uprising. Set 10 years after the events of the first movie, John Boyega stars as Jake Pentecost, the son of Idris Alba’s Stacker Pentecost in the original. Jake is reluctant to follow in his father’s military footsteps but when a new threat arises he, along with Nate Lambert (Scott Eastwood) and a batch of new recruits to the Jaeger program have to once more fight to cancel the apocalypse.
For the third time in as many years, Disney/Lucasfilm are bringing Star Wars to theaters just in time for the holidays. After successfully reintroducing the franchise with 2015’s The Force Awakens, we took a detour away from the core “Saga” that has been the focus of the movies to date in 2016’s Rogue One: A Star Wars Story.
Now we’re back to the story of the Jedi and the fight against the powers of darkness in Star Wars: The Last Jedi. The story picks up right where The Force Awakens left off, as Rey (Daisy Ridley) finds the self-exiled Luke Skywalker (Mark Hamill), who she hopes will help her learn who she is and what her destiny might be. Meanwhile, The Resistance, led by General Leia Organa (the late Carrie Fisher) continues its fight against the ascendant First Order, ruled by the mysterious Supreme Leader Snoke (Andy Serkis). Poe Dameron (Oscar Issac) and Finn (John Boyega) along with Chewbacca and a bunch of porgs keep fighting the good fight while Kylo Ren (Adam Driver) continues to emote across the entire galaxy while trying not to be the Diet Coke of evil.
With so much Star Wars hype and promotion over the last three years, the franchise lately has never seemed far out of reach. To sell The Last Jedi effectively and forcefully, Disney has worked hard to make sure the campaign sells a compelling and unique product to the audience.
Summer is usually when studios put out movies that don’t challenge audiences all that intensely. People want to be entertained, … Continue reading Detroit – Marketing Recap