You can read my full recap of the marketing campaign for Frozen 2 at The Hollywood Reporter.
Online and Social
It’s remarkable how unremarkable Disney’s official website for the movie is. The only thing there that’s not just standard marketing material is a downloadable “Activity Packet” for kids to get even more coloring pages and other things to keep them occupied. It’s nice there are some character profiles there, but that’s not much. The site features no information on any promotional partner companies or anything else.
Media and Press
Gad was compelled to talk about this movie while promoting Angry Birds 2 earlier in the year.
An interview with Lee had her talking about producing the movie at the same time she was taking on a new role at Disney Animation along with what she wanted this story to be.
Brown spoke about joining the sequel and the character he voices in an interview from early November. About the same time he appeared on “Kimmel” and talked briefly about it.
A profile of the movie’s costume design team allowed them to talk about how the art has changed in animation and more.
The whole main cast stopped by “Jimmy Kimmel Live” to laugh it up with the host and talk about returning to the characters. Bell showed up on “The Tonight Show” on her own.
Another short featurette that was actually focused on the movie’s making came out a few days ago.
IMAX released a promo video and an exclusive interview with the filmmakers.