Catching up on recent marketing moves from films including Hidden Figures, Wind River and others.
The movie and its message of promoting STEM education for girls and women has inspired the “#HiddenNoMore” campaign from the U.S. State Department bringing female professionals in those fields from around the world to the U.S..
What Happened to Monday
Noomi Rapace gave an interview where she talked about taking on a role requiring her to play seven siblings, how that role was originally written for a man and more.
Tommy Wirkola also talked about how, despite “Orphan Black” being an obvious point of comparison for the story, he didn’t seek out or watch that show so as to avoid any influences or unintentional repetition. He was also interviewed about filming action sequences, what he hope audiences get out of the story and more.
A well-known verse from a 1998 rap from Big Pun was apparently instrumental in star Danielle Macdonald getting into character.
Rolling Stone goes in-depth on the making of the movie and the journey it took from script to festival to release.
Meanwhile Jason Bailey at Flavorwire asks if being a feel-good crowd-pleaser that accumulates some decent buzz at festivals is all there is and if it’s enough to call a movie a success.
Fun Mom Dinner
Star Toni Collette gave a recent interview talking about how much fun the set was as everyone was having a great time telling the story.
Rogue One: A Star Wars Story
IDW is publishing a new graphic novel adaptation of the film’s story. The new edition is scheduled to come out this December.
Fox has continued to spend big on TV ads for the movie to keep up interest in its home video release.
Very cool new poster for the movie that has some great visuals and sense of style.
Fun Mom Dinner, opening this weekend, offers audiences at least the third opportunity just this summer to come and see what happens when a bunch of otherwise responsible ladies cut a bit loose. This time it’s not about a bachelorette weekend or a raucous weekend in New Orleans, it’s just about a group of moms getting together for what should be a nice dinner.
The moms in question are Kate (Toni Collette), Jamie (Molly Shannon), Emily (Katie Aselton) and Melanie (Bridget Everett). The four are connected by a class all their toddlers are in, but not everyone gets along with each other. That means the evening starts off rough but as the alcohol (and more) flows things loosen up and the ladies begin seeing what they have in common. Meanwhile, the clueless husbands are left to their own devices, which isn’t great and which shows how much they depend on the women in their lives.
Looks like there was just one poster for the movie, but it pretty clearly explains the premise to the audience. All four ladies are shown and it’s apparent we’re catching them well into the evening here. Not only are they all smiling, but Melanie is carrying Emily on her back and wearing a blue unicorn onesie. So…yeah. While Jamie still looks pretty put-together (still carrying a box of crackers), Kate is a bit the worse for wear, her outfit smudged and dirty. They all look like they’re having a good time, an impression reinforced by the copy declaring “Every mom needs a time out.” The movie’s comedic credentials are explained not only by that photo but by the cast list at the top, which includes the four leads along with names like Adam Scott, Rob Huebel and others people will recognize.
We’re immediately introduced to the frustrating, poop-filled lives of the moms we’re following in the first trailer. They’re just trying to get out for a fun dinner by themselves. Soon the drinking begins and that leads to other drug use and they’re off to the races, engaging in all kinds of hijinks and shenanigans while the dads and kids are left to their own devices.
This is largely the same territory mined by last year’s Bad Moms as well as Rough Night and other movies, showing the people who are supposed to be responsible for everyone going a bit off the reservation. The cast is likable enough and there are a few laughs here, but it can’t help but seem overly familiar.
Online and Social
There wasn’t much of an official web presence for the movie, it seems. There were only two things I could find: A page on the Momentum Pictures website that has a synopsis, the poster, the trailer and a list of theaters it’s opening soon at and a Facebook page.
Advertising and Cross-Promotions
Nothing I’ve seen or am aware of. I’d wager there’s been some online advertising done, particularly since it’s available via VOD as well as in select theaters, and those ads may be driving to one or another download service.
Media and Publicity
The first bit of publicity came when it was announced the movie would have its official premiere at Sundance 2017. It was quickly picked up, before it even screened even, by Momentum Pictures and Netflix.
The cast all did the talk show rounds in the weeks leading up to release. All four ladies made various appearance, either on their own or in some combination, on late night and daytime shows to talk about making the movie, working with the other actresses and more.
I’m going to try really hard not to sound sexist here. It’s hard to see this campaign being a huge success in getting people’s attention and interest not just because of its relatively small scale but because it’s selling territory that’s been well-trod in the last three months. That’s not to say that we can’t handle more than one story that’s focused on the outrageous antics a group of ladies get up to because they’re women. If this was the third movie in a short period of time where guys were acting out and cutting loose it would seem just as tired.
That being said, the biggest asset the marketing has is the charm and talent of the four leads. Collette is always very good (love her in The Way Way Back) and Shannon is riding a wave of resurgence thanks to last year’s Other People. Aselton has some name recognition thanks to “The League” and more and Everett, who I’m not as familiar with, has some solid comedy credentials including Trainwreck, “Difficult People” and more. It’s not clear if that will be enough to activate the audience to check it out, but it’s the strongest hand the campaign has to play.
One surprising thing is that there isn’t a stronger call to action to find the movie on VOD, which seems like the primary release platform. That’s not mentioned in the trailer, nor are there links to make the purchase on any of the web profiles. Seems leaving immediate conversions out of the content mix is a missed opportunity.
Well, the first trailer for Fun Mom Dinner is out and I have some thoughts.
There’s a hot take to be written at some point about how we’re supposed to just assume that something is funnier just because it involves mothers, with the comedy derived mainly from putting the person most responsible for everyone in outrageous situations designed to show them acting out.
This is being sold in almost exactly the same way as both Bad Moms (and now Bad Moms Christmas) and Rough Night. Girls Trip is a bit different, though.
Putting both Adam Scott and Paul Rudd in the movie is almost unfair in how it’s going to appeal to certain subsets of the female audience.
Speaking of which, is Rudd playing the same character he did in My Idiot Brother? Has anyone else posited this yet? I feel I’m on solid ground.
I’m 100% surprised there isn’t vomiting shown on-screen here.
Also, I’m 100% certain at some point I’ve inadvertently referred to watching my own kids as “babysitting.” Let’s just move on.
Is it just me or is Rudd not included in the credits at the end? What’s up with that?