Rocketman – Marketing Recap

The fate of “classic rock” as a viable radio format may be up in the air, but on the big (or streaming) screen it’s alive and well. That is most recently evidenced by the fact that this week’s Rocketman, a biopic of flamboyant piano player and the man behind some of rock’s biggest hits Elton … Continue reading Rocketman – Marketing Recap

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Movies as Music Marketing Vehicle

When director Dome Karukoski was interviewed about Tolkien and what, if any, involvement the family and estate of the late author might have had in crafting the story, he responded by saying he avoided such entanglements, fearful that in doing so things might become watered down. He was concerned they would want certain aspects of … Continue reading Movies as Music Marketing Vehicle