You can read my entire recap of the marketing campaign for Jumanji: The Next Level at The Hollywood Reporter. Online … Continue reading Jumanji: The Next Level – Marketing Recap
You can read my full recap of the marketing campaign for Fast & Furious Presents: Hobbs & Shaw at The … Continue reading Fast & Furious Presents: Hobbs & Shaw – Marketing Recap
In lieu of plot recap, which is the opening of my recap of the film’s marketing at The Hollywood Reporter, … Continue reading Skyscraper – Marketing Recap
Dwayne Johnson continues his efforts to appear in a full half of Hollywood’s yearly output by starring in this week’s big special-effects action film Rampage, based on the classic video game of the same name. Johnson plays Davis Okoye, a primatologist at a zoo who shares a special bond with a gorilla named George, who he rescued at a young age.
One night George gets out of his enclosure and is exposed to a chemical being released from a strange object that had fallen from the sky. The next day the gorilla is twice his normal size and just keeps getting bigger. That draws the attention of the feds, who want to know what’s happening, as does Okoye. Soon everyone realizes George wasn’t the only animal feeling the effects of the chemical, leading to a climactic showdown in the streets of Chicago between a massive gorilla, wolf and alligator.
The premise of the first Jumanji was pretty simple: A man who’s been trapped in a board game for 26 years finally breaks loose and the kids who freed him have to stop the animals and other dangers that came out with him. 27 years later the movie is finally getting a sequel in Jumanji: Welcome to the Jungle.
The film follows four disparate teenagers who are all sentenced to detention one afternoon. Forced to clean out the high school storage room the discover an old video game system that still works and decide to play “Jumanji” to pass the time. They wind up being sucked into the game, taking on the physical forms of different characters. Now appearing as grown adults (played by Dwayne Johnson, Karen Gillan, Kevin Hart and Jack Black), they have to find their way out while also saving Alex, a man who was trapped in the game back in 1996.