Recapping Fox's quick marketing campaign for ONCE UPON A DEADPOOL.
Augmented reality is, to steal a line from Beck, where it’s at. While some of us who are old enough have been awaiting the full, immersive virtual reality experience promised to us in Lawnmower Man in 1992 (minus the homicidal inclinations), AR has shown to be more promising as a consumer product. At least for … Continue reading Movie Marketing Trends 2018 – Augmented Reality
The marketing of 2016’s Deadpool was..well...it was unlike most anything that had come before. It certainly struck a much different tone than the campaigns for any of Fox’s other X-Men Universe movies, which were super-somber and serious, with all the mutants making Very Determined Faces as they engaged in Very Serious Situations. There wasn’t a … Continue reading Deadpool 2 – Marketing Recap