Studios and others seize an opportunity to be part of the new work environment. Everyone who can is working from … Continue reading It’s Time For Movie Marketing To Zoom Zoom Zoom
You can read my full recap of the marketing campaign for Birds of Prey (And the Fantabulous Emancipation of One … Continue reading Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) – Marketing Recap
My full recap of the marketing for Shazam! Is up at The Hollywood Reporter. Online and Social In addition to … Continue reading Shazam – Marketing Recap
Recapping Warner Bros.’ marketing campaign for AQUAMAN. Continue reading Aquaman – Marketing Recap
Given how pervasive LEGO construction sets based on movies have become, it might be hard to believe the first ones … Continue reading Celebrate the Minifig’s 40th Anniversary With These LEGO Movie Posters
A new study, reported by Adweek, breaks down a key difference in the movies being released based on Marvel Comics characters and those from DC: Audiences immediately, when the trailers are released, connect with Marvel characters on an emotional level they just don’t with DC characters. Here’s the key graf:
ZappiStore says the data shows the DC trailers received a positive response from their special effects and explosive action, rather than from their characters. However, fans show a strong affinity toward Marvel’s superheroes and react positively toward its trailers’ humor, driving the higher levels of emotional engagement with its trailers.
What’s interesting about the results of the study is that this sounds so familiar. If you’re at all aware of the history of Marvel Comics, you’ll know that Stan Lee (and plenty of others, including Jack Kirby) set out to create characters that were very different than the heroes published by DC Comics at the time. Those heroes – Superman, Batman, Wonder Woman, Green Lantern, Shazam, Hawkman and others – were seen as being too godlike to be relatable. They were a kind of new Roman Pantheon, great and powerful beings who could do anything, without the kinds of real-world issues and personalities people could easily relate to.
A bit of news that came out of the blue yesterday: Warner Bros. and DC Comics are reportedly actively working … Continue reading How He Got Those Scars: DC/WB Prep Joker Origin Film