The 15:17 to Paris – Marketing Recap

The 15:17 to Paris – Marketing Recap

1517 to paris poster 2Director Clint Eastwood continues the “true life stories” phase of his career he began in 2009 with this week’s 15:17 to Paris. Like some of his other recent films this movie tells the story of ordinary people who rose to the occasion when something extraordinary was asked of them. In this case, it’s the 2015 attempted terrorist attack on a Paris-bound train that was scuttled by three American soldiers who happened to be on the train and who apprehended the attacker before he could do serious harm.

Notably, Eastwood cast the three actual individuals to play themselves. So Spencer Stone, Anthony Sadler and Alek Skarlatos all reenact the events of that day as well as the journeys that lead them to be on that train at that place at that time. Helping them along are seasoned pros like Jenna Fischer, Judy Greer and others who play the family, friends and other influences on the lives of the three soldiers.

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Unforgiven (25th Anniversary Flashback Marketing)

Unforgiven (25th Anniversary Flashback Marketing)

Today’s multiplex is filled with sequels to movies that last graced theater screens a decade or more earlier. These “legasequels” or whatever you might want to call them are an attempt by studios to revive dormant IP, hoping that people will be pulled in by a nostalgia-driven campaign and the promise of a return of old favorite characters.

Unforgiven, which turned 25 this past Monday, wasn’t a long-delayed sequel to anything. It was a wholly original story written by David Webb Peoples and directed by Clint Eastwood, who also starred. In its own way, though, it was not only a call back to the era of Westerns – a genre Eastwood was plenty familiar with – but also a sequel of sorts to the stories those movies used to tell.

It’s easy to see William Munny (Eastwood) as the older, more grizzled version of the same sort of cocky gunslinger that had been a staple of film from the 1930s, hitting their heyday in the 50s. Munny was a bandit back in his younger years, now retired and raising his kids on a small farm. One day a young man calling himself The Schofield Kid comes to Munny’s door, asking him to join him on a quest to collect a $1,000 reward. That prize has been offered by a group of prostitutes for the death of two cowboys who disfigured one of their number and was let off with merely a fine by Little Bill Daggett (Gene Hackman), the sheriff of the town. Munny reluctantly agrees and brings along his friend Ned Logan (Morgan Freeman) for the journey.

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