How Netflix is selling its latest sci-fi action film. The Old Guard, based on the graphic novel of the same … Continue reading The Old Guard – Marketing Recap
How Lionsgate is selling its take on one of the biggest sexual harassment scandals in the media world. Whether or … Continue reading Bombshell – Marketing Recap
What started in the 1930s as a simple comic strip about an unusual and slightly ghoulish family gets an animated … Continue reading The Addams Family – Marketing Recap
The extent to which Long Shot underperformed at the box office when it was released earlier this year has become … Continue reading Long Shot Is Media Commentary Hiding in a Romcom
You can find my full recap of the marketing for Long Shot at The Hollywood Reporter. Online and Social Not … Continue reading Long Shot – Marketing Recap
Movies haven’t always been super-kind to the child support profession. If nannies, au pairs and babysitters aren’t murderous, husband-stealing sociopaths they’re comedically reluctant, only in that position because of some other circumstance. The message to women almost seems to be that needing a bit of help not only is a character flaw in and of itself but one that could put your children, marriage and home in danger.
The new movie Tully seems to take a slightly different tack, presenting a more realistic portrait of motherhood. The movie reunites director Jason Reitman, writer Diablo Cody and star Charlize Theron, who plays Marlo, a mother of three whose brother hires her some help to deal with the overwhelming reality of life. That help comes in the form of Tully (Mackenzie Davis), who offers more than just relief from constantly being the only one on call with the kids. The two women bond and have lessons and insights to share with each other about life.
David Oyelowo, who to date has primarily in dramas, gets to flex his comedic muscles in this week’s Gringo. He plays Harold, a mid-level executive at a pharmaceutical company that’s looking to corner the market with an innovation around medical marijuana. To help bring that plan to fruition he’s dispatched by Richard and Elaine (Joel Edgerton and Charlize Theron, respectively), the company’s high-powered heads, to deliver a new formula to a plant in Mexico so production can begin.
Things go badly for Harold pretty quickly. What he thought was going to be a simple business trip turns into a life-or-death situation as he finds himself playing the pawn in the games being played on one hand by Richard and Elaine and on the other by the drug cartel they’ve honked off. It takes all his luck and wit just to stay alive as everyone, it seems, is gunning for him for various reasons. The only help he finds comes from the mercenary dispatched to find him (Sharlto Copley) and Sunny (Amanda Seyfried), a young woman who he meets in the course of his adventures.
It’s not always fair when we compare new movies to James Bond. Nothing can truly measure up the legacy of … Continue reading Atomic Blonde – Marketing Recap