Augmented reality is, to steal a line from Beck, where it’s at. While some of us who are old enough … Continue reading Movie Marketing Trends 2018 – Augmented Reality
The theater-going experience has changed a lot in the last 30 years. Screens that once were blank up until the moment the trailers started are now filled with pre-show entertainment and advertising packages, demanding your attention over the alternatives or talking with your friends/family or getting into Twitter arguments over which fast food chain is best and why it’s definitely Wendy’s.
Even the theater lobby has received a massive overhaul. Gone – or at least relegated to other locations – are simple rows of posters for upcoming films. Now after the teenager guarding the ropes scans your mobile ticket you enter a funhouse of video screens, massive standees, interactive displays and other media.
Adding an augmented reality component to that experience is the aim of Moviebill.
The AR game around this year’s Star Wars consumer product release event shows how the tech can be a powerful brand touchpoint. Continue reading Star Wars Embraces Augmented Reality for Force Friday II