Augmented reality is, to steal a line from Beck, where it’s at. While some of us who are old enough have been awaiting the full, immersive virtual reality experience promised to us in Lawnmower Man in 1992 (minus the homicidal inclinations), AR has shown to be more promising as a consumer product. At least for … Continue reading Movie Marketing Trends 2018 – Augmented Reality
The theater-going experience has changed a lot in the last 30 years. Screens that once were blank up until the moment the trailers started are now filled with pre-show entertainment and advertising packages, demanding your attention over the alternatives or talking with your friends/family or getting into Twitter arguments over which fast food chain is … Continue reading Moviebill Brings Augmented Reality to Theaters With Avengers: Infinity War
The AR game around this year's Star Wars consumer product release event shows how the tech can be a powerful brand touchpoint.