For the third time in as many years, Disney/Lucasfilm are bringing Star Wars to theaters just in time for the holidays. After successfully reintroducing the franchise with 2015’s The Force Awakens, we took a detour away from the core “Saga” that has been the focus of the movies to date in 2016’s Rogue One: A Star Wars Story.

Now we’re back to the story of the Jedi and the fight against the powers of darkness in Star Wars: The Last Jedi. The story picks up right where The Force Awakens left off, as Rey (Daisy Ridley) finds the self-exiled Luke Skywalker (Mark Hamill), who she hopes will help her learn who she is and what her destiny might be. Meanwhile, The Resistance, led by General Leia Organa (the late Carrie Fisher) continues its fight against the ascendant First Order, ruled by the mysterious Supreme Leader Snoke (Andy Serkis). Poe Dameron (Oscar Issac) and Finn (John Boyega) along with Chewbacca and a bunch of porgs keep fighting the good fight while Kylo Ren (Adam Driver) continues to emote across the entire galaxy while trying not to be the Diet Coke of evil.

With so much Star Wars hype and promotion over the last three years, the franchise lately has never seemed far out of reach. To sell The Last Jedi effectively and forcefully, Disney has worked hard to make sure the campaign sells a compelling and unique product to the audience.

Continue reading “Star Wars: The Last Jedi – Marketing Recap”