Moana (After the Campaign Review)

Moana (After the Campaign Review)

When I reviewed the marketing of Moana back in November of last year, I focused a lot on the way brand name stars like Lin-Manuel Miranda and The Rock were positioned as big selling points for the audience. That was a heavy focus of Disney’s campaign at the time, along with nods to the story of Moana’s journey to embrace her destiny and save her island.

That storyline, though, forms the crux of the movie. Moana (voiced by Auli’i Cravalho), is the daughter of the chief of a small Polynesian island. Despite her parents’ insistence that the island is enough for everyone, she yearns to explore the vast sea. When a threat to everyone’s peaceful life emerges she strikes out to enlist the help of the demi-god Maui (The Rock) to help restore balance to nature. The two have to go through various trials and dangers to do so but ultimately find what she’s looking for and it all works out.

While the campaign sold a fun and funny movie about the odd pairing of the inexperienced but headstrong Moana and the cocky Maui, there’s so much more to it than that.

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Dunkirk – Marketing Recap

Dunkirk – Marketing Recap

The story behind the evacuation of Dunkirk during World War II is an incredible one. British and other Allied troops had been essentially backed into a corner, stranded on a beach with no route home and the German Army cutting off all land routes. That story is being told once again in Dunkirk, the new movie from director Christopher Nolan.

The movie tells the story of what happened to those on the beach with nowhere to go and no way back to friendly territory from three perspectives. On the land, there are the hundreds of thousands of troops who are waiting for rescue while trying to survive regular bombardment from the Luftwaffe. In the air there’s the Luftwaffe, who are the only German force harassing the troops and the Royal Air Force meeting them for battle. On the sea there’s the story of the makeshift navy made up of British fisherman and other civilians who were called upon to cross the English Channel and actually rescue the troops stranded in Dunkirk.

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Girls Trip – Marketing Recap

Girls Trip – Marketing Recap

We’ve seen groups of female friends learn How To Be Single. We’ve seen them embrace the dark side and become Bad Moms. We’ve seen them have a Rough Night. Now we’re going to see them take a Girls Trip. This latest installment in the “ladies behaving badly” genre follows four longtime friends as they travel to New Orleans for Essence Festival, a weekend of music, eating and inspirational speakers hosted by the magazine of the same name.

The four friends in question are Ryan (Regina Hall), Sasha (Queen Latifah), Lisa (Jada Pinkett Smith) and Dina (Tiffany Haddish), all of who are, of course, at different places in their lives. They all agree to get together for a long-overdue road trip, though. Despite the reservations of some of the group, they all wind up getting loose once in town as they enjoy all the spirits and men New Orleans has to offer.

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