Catching up on recent marketing moves from films including Hidden Figures, Wind River and others. Continue reading Picking Up the Spare: Hidden Figures, What Happened to Monday, Patti Cake$
The AR game around this year’s Star Wars consumer product release event shows how the tech can be a powerful brand touchpoint. Continue reading Star Wars Embraces Augmented Reality for Force Friday II
A recent report from Bloomberg hints that the patience of movie studios is running out, leading at least some to … Continue reading Early Digital Releases Could Impact Marketing Efforts
A bit of news that came out of the blue yesterday: Warner Bros. and DC Comics are reportedly actively working … Continue reading How He Got Those Scars: DC/WB Prep Joker Origin Film
In the new movie Beach Rats Harris Dickinson plays Frankie, an aimless teen in Brooklyn with no real goals or … Continue reading Beach Rats – Marketing Recap
There’s nothing the internet loves more than debating a list. We love pointing out obvious omissions, selections we vehemently disagree … Continue reading OK, But What Constitutes a Comedy?
The opening shot of the trailer for Let’s Play Two tells you everything you need to know about what is … Continue reading Let’s Play Two Trailer: Part Pearl Jam Concert Film, Part 2016 Cubs Documentary
News broke last week that that Disney was beginning to move forward with yet another installment in the “Story” arm … Continue reading An Obi-Wan Movie Could Work…From a Certain Point of View
Later this week Terminator 2: Judgement Day returns to select AMC Theaters locations, a re-release to mark and celebrate a … Continue reading Terminator 2: Judgement Day – Flashback Marketing
This week Logan Lucky hits theaters, marking director Steven Soderbergh’s return to feature films after a self-imposed five-year hiatus. That makes it a good opportunity to look back at how the previous films he’s directed have been sold via trailers.
Soderbergh, like the Coen Bros., is a tough nut to crack when trying to identify a grand unifying theory of his work. Instead of one overall theme that clearly stands out, it’s evident that he bounces from one genre and approach and story type to the next. That’s in part, it seems, to keep himself engaged and fresh and in part to satisfy all his various instincts and career desires. With that being said, there are a handful of genres his various films fall into that help bring Soderbergh’s approach to cinema into somewhat clear focus.