Sony Pictures is celebrating the 40th anniversary of a modern science-fiction classic as it rereleases Close Encounters of the Third Kind to theaters this weekend. The movie, director Steven Spielberg’s follow-up to his breakout film Jaws, tells two stories that eventually converge. Roy Neary (Richard Dreyfuss) is a husband and father who works for the … Continue reading Close Encounters of the Third Kind (Revival Marketing)
Adam Scott plays Gary in the new Netflix-original movie Little Evil. Gary has just married Samantha (Evangeline Lilly), who he considers to be the woman of his dreams. And he has an instant family because she already has a young son named Lucas (Owen Atlas). Life couldn’t be better, right? Soon Gary finds Lucas is … Continue reading Little Evil – Marketing Recap
Writer/director/star Lake Bell takes on the institution of marriage in her new movie I Do…Until I Don’t. Bell plays Alice, who’s been married to Noah (Ed Helms) for almost a decade and is wondering what the point is particularly as they mull becoming parents. Providing relationship goals or warning signs are two other couples: Alice’s … Continue reading I Do…Until I Don’t – Marketing Recap
Elliott Gould turns 79 today, providing as good a reason as any to revisit some of my favorite screen roles of his. Gould has had an interesting career. A frequent collaborator with director Robert Altman, Gould was often cast as the comedic, slightly schlubby everyman. As the years changed so did the prestige of his … Continue reading Celebrate Elliott Gould’s Birthday With These Four Essential Roles
We’ve had quite a few “women in corsets” type movies this year. Lady Macbeth, My Cousin Rachel, A Quiet Passion…all of them have not only featured elaborate period costuming but also to various degrees tales of forbidden passion being let loose. To both categories we now add this week’s Tulip Fever. The story of the … Continue reading Tulip Fever – Marketing Recap
There’s not a whole lot going on in this first teaser trailer for Super Troopers 2, other than to make it clear to the audience that these familiar characters are returning for even more shenanigans. It’s clear that the team is still together and still torturing Rabbit, even though he’s long past being a rookie. … Continue reading Super Troopers 2 Teaser Trailer
After a couple (largely unsuccessful) forays into horror comedy, Kevin Smith is moving forward with production of what’s being called Jay and Silent Bob Reboot, a belated sequel to 2001’s Jay and Silent Bob Strike Back, which at the time was meant to put a bow on the Askewniverse. That universe had started with 1994’s … Continue reading It’s Back to the Askewniverse for Kevin Smith
Catching up on recent marketing moves from films including Hidden Figures, Wind River and others.
The AR game around this year's Star Wars consumer product release event shows how the tech can be a powerful brand touchpoint.
A recent report from Bloomberg hints that the patience of movie studios is running out, leading at least some to move forward with talks with Apple and others about digital rentals being available just weeks after theatrical release. Those studios are, it seems, tired of trying to work with theater chains which have an active … Continue reading Early Digital Releases Could Impact Marketing Efforts