Close Encounters of the Third Kind (Revival Marketing)

Sony Pictures is celebrating the 40th anniversary of a modern science-fiction classic as it rereleases Close Encounters of the Third Kind to theaters this weekend. The movie, director Steven Spielberg’s follow-up to his breakout film Jaws, tells two stories that eventually converge. Roy Neary (Richard Dreyfuss) is a husband and father who works for the … Continue reading Close Encounters of the Third Kind (Revival Marketing)

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Little Evil – Marketing Recap

Adam Scott plays Gary in the new Netflix-original movie Little Evil. Gary has just married Samantha (Evangeline Lilly), who he considers to be the woman of his dreams. And he has an instant family because she already has a young son named Lucas (Owen Atlas). Life couldn’t be better, right? Soon Gary finds Lucas is … Continue reading Little Evil – Marketing Recap

I Do…Until I Don’t – Marketing Recap

Writer/director/star Lake Bell takes on the institution of marriage in her new movie I Do…Until I Don’t. Bell plays Alice, who’s been married to Noah (Ed Helms) for almost a decade and is wondering what the point is particularly as they mull becoming parents. Providing relationship goals or warning signs are two other couples: Alice’s … Continue reading I Do…Until I Don’t – Marketing Recap

Celebrate Elliott Gould’s Birthday With These Four Essential Roles

Elliott Gould turns 79 today, providing as good a reason as any to revisit some of my favorite screen roles of his. Gould has had an interesting career. A frequent collaborator with director Robert Altman, Gould was often cast as the comedic, slightly schlubby everyman. As the years changed so did the prestige of his … Continue reading Celebrate Elliott Gould’s Birthday With These Four Essential Roles

Early Digital Releases Could Impact Marketing Efforts

A recent report from Bloomberg hints that the patience of movie studios is running out, leading at least some to move forward with talks with Apple and others about digital rentals being available just weeks after theatrical release. Those studios are, it seems, tired of trying to work with theater chains which have an active … Continue reading Early Digital Releases Could Impact Marketing Efforts