The third feature adaptation of a Stephen King story to be released inside of two calendar months, Gerald’s Game might be the least well-known of the batch. Coming from director Mike Flanagan, the movie stars Carla Gugino and Bruce Greenwood as a long-married couple who head to a remote cabin to try and rekindle some … Continue reading Gerald’s Game – Marketing Recap
We live in...interesting...times. Today’s political climate in Washington, D.C. has invited more than a few comparisons to the era of the Nixon presidency, including the love of secrets (along with the racism and xenophobia, but let’s focus on secrets). That makes it an intriguing time to release Mark Felt: The Man Who Brought Down the … Continue reading Mark Felt: The Man Who Brought Down the White House – Marketing Recap
There was a story last week that caught us up on a new trend in movies: The increased usage of John Denver’s music. Denver tunes have appeared in a half-dozen recent films - Free Fire; Alien: Covenant; Diary of a Wimpy Kid: The Long Haul; Okja; Logan Lucky and Kingsman: The Golden Circle thanks to … Continue reading John Denver is Big, But Does He Make the Marketing Cut?
The original movie was one that was watched by me and, I’m guessing, countless others of my generations, on VHS repeatedly at late-night get togethers with friends. Now Flatliners is returning to the big-screen in a remake starring Ellen Page, Diego Luna, Nina Dobrev, James Norton and Kiersey Clemons. Page plays Courtney, a medical student … Continue reading Flatliners – Marketing Recap
There was a problem with the marketing campaign for mother! that never really coalesced in my mind until I saw a new poster. The one-sheet uses a half-disfigured photo of star Jennifer Lawrence surrounded by, on one half, quotes praising the movie and on the other quotes calling it “insane,” “grotesque” and more. The new … Continue reading My Core Problem With the Marketing of mother!
Two of Hollywood’s most iconic, most charismatic and most talented stars reteam for the first time in almost 40 years in Our Souls at Night. In the movie, Jane Fonda plays Addie, a widow who one day knocks on the door or Louis (Robert Redford), a man she’s been neighbors with for decades but never … Continue reading Our Souls At Night – Marketing Recap
In a recent interview, Bill Skarsgard, who played Pennywise in the recent surprise hit It, hinted that there were scenes shot showing the clown before he became the mysterious embodiment of evil in a small town. Now I haven’t seen the most recent incarnation of It, nor have I read the source novel, but I … Continue reading When You Don’t Care About the Backstory
The “action/adventure” phase of Tom Cruise’s career continues in this week’s American Made. Directed by Doug Liman, the movie casts Cruise in the true story of Barry Seal, an everyday guy who’s recruited by the CIA to run drugs on behalf of a cartel as part of a covert operation. Seal, a natural hustler and … Continue reading American Made – Marketing Recap
I was a bit surprised to see Kingsman: The Golden Circle was successful at dethroning It from the top of the box-office heap this past weekend. Audiences were clearly ready for the highly-stylized, tongue-in-cheek violence Kingsman’s campaign promised. At least enough of the audience had already seen It and were ready for something new. Less … Continue reading Box-Office Top Five: Kingsman Conquers
1992’s The Last of the Mohicans was the first Michael Mann movie I saw, introducing me to the world of the director’s stylized visuals. Today marks the film’s 25th anniversary and so we’re jumping in the Wayback Machine a bit early to revisit how this epic drama was sold to the public. Based on the … Continue reading The Last of the Mohicans (25th Anniversary Flashback Marketing)