Gerald’s Game – Marketing Recap

The third feature adaptation of a Stephen King story to be released inside of two calendar months, Gerald’s Game might be the least well-known of the batch. Coming from director Mike Flanagan, the movie stars Carla Gugino and Bruce Greenwood as a long-married couple who head to a remote cabin to try and rekindle some … Continue reading Gerald’s Game – Marketing Recap

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Mark Felt: The Man Who Brought Down the White House – Marketing Recap

We live in...interesting...times. Today’s political climate in Washington, D.C. has invited more than a few comparisons to the era of the Nixon presidency, including the love of secrets (along with the racism and xenophobia, but let’s focus on secrets). That makes it an intriguing time to release Mark Felt: The Man Who Brought Down the … Continue reading Mark Felt: The Man Who Brought Down the White House – Marketing Recap

My Core Problem With the Marketing of mother!

There was a problem with the marketing campaign for mother! that never really coalesced in my mind until I saw a new poster. The one-sheet uses a half-disfigured photo of star Jennifer Lawrence surrounded by, on one half, quotes praising the movie and on the other quotes calling it “insane,” “grotesque” and more. The new … Continue reading My Core Problem With the Marketing of mother!

The Last of the Mohicans (25th Anniversary Flashback Marketing)

1992’s The Last of the Mohicans was the first Michael Mann movie I saw, introducing me to the world of the director’s stylized visuals. Today marks the film’s 25th anniversary and so we’re jumping in the Wayback Machine a bit early to revisit how this epic drama was sold to the public. Based on the … Continue reading The Last of the Mohicans (25th Anniversary Flashback Marketing)