Last week I saw someone had started a GoFundMe to raise money to buy tickets so underprivileged kids could go see Avengers: Infinity War when it opens a month from now. That’s just the latest such effort, with other recent examples including campaign to take kids from poor neighborhoods to see Black Panther and A Wrinkle In Time. The Avengers initiative seems to be based solely around the idea that it’s a big, fun super hero movie, which is slightly different from the motivations around the other movies.
In both those cases there was the angle that the stories represented, in some way, an underserved audience. Specifically, both movies included black or mixed-race leads and casts that looked different than what Hollywood usually offers. So people wanted to make sure the communities that casting represented could actually see the movies themselves. Along those same lines, Wrinkle director Ava DuVernay held a special screening of her film in Compton but had to use another facility because the neighborhood lacked a theater of its own.
These are all great programs that are doing good work by, in one way or another, bringing these audiences movies that are culturally important to them. I have no doubt the motives of those behind the campaigns are pure.
The problem is that they’re necessary.