Netflix (And Other) Capsule Marketing Recaps: August 2018

To All The Boys I’ve Loved Before (Netflix, Now) Lara Jean (Lana Condor) is a dreamer and romantic who has crushes on various boys for various reasons, each time writing them a letter she never sends. As we see in the trailer, somehow those letters get out there and into the hands of the boys. … Continue reading Netflix (And Other) Capsule Marketing Recaps: August 2018

Picking Up the Spare: BlacKkKlansman, The Meg and More

BlacKkKlansman Great profiles here and here of Laura Harrier, who didn’t get much attention in advance of release. Costume designer Marci Rogers also was interviewed about her work on the movie. John David Washington shared what his first experiences on the set of the film were and what inspired him about working with Spike Lee. … Continue reading Picking Up the Spare: BlacKkKlansman, The Meg and More

Picking Up the Spare – Christopher Robin, The Darkest Minds and More

The Miseducation of Cameron Post Chloe Grace-Moretz goes all [fire emoji] on the idea of gay conversion therapy and talks about the recent moments that have dramatically changed her thinking on the idea. She also unloads on the studio mentality that marginalizes female actors and characters as well as her belief stories should be told … Continue reading Picking Up the Spare – Christopher Robin, The Darkest Minds and More

Picking Up the Spare – Mission: Impossible – Fallout, Eighth Grade and More

Mission: Impossible - Fallout There’s some good points made in this story about how the M:I franchise is the rare movie sold on its star and not an IP brand. I don’t, though, think it goes far enough to look at how the marketing relied on the combination of Tom Cruise’s name recognition and the … Continue reading Picking Up the Spare – Mission: Impossible – Fallout, Eighth Grade and More

The Evolution of Mission: Impossible’s Marketing

Spectacle - that one key sequence that has the audience holding their breath and white-knuckling the arm rest - has been a feature of the Mission: Impossible movies since the franchise’s inception in 1996. That first movie, directed by Brian De Palma, featured Ethan Hunt (played by Tom Cruise) being lowered into a heavily-monitored room … Continue reading The Evolution of Mission: Impossible’s Marketing

Netflix (And Other) Capsule Marketing Recaps: July 2018

How It Ends (Netflix, Now) A husband is stranded on the other side of the country when strange events cut off communications and lead to military activity and mass panic. Complicating matters, he’s there with her father, who’s not a fan. The trailer then shows a story where all the characters descend into panic and … Continue reading Netflix (And Other) Capsule Marketing Recaps: July 2018