Here's how a number of recent movie campaign - from The Meg to Star Wars and more - have used 360-degree VR to reach audiences.
To All The Boys I’ve Loved Before (Netflix, Now) Lara Jean (Lana Condor) is a dreamer and romantic who has crushes on various boys for various reasons, each time writing them a letter she never sends. As we see in the trailer, somehow those letters get out there and into the hands of the boys. … Continue reading Netflix (And Other) Capsule Marketing Recaps: August 2018
BlacKkKlansman Great profiles here and here of Laura Harrier, who didn’t get much attention in advance of release. Costume designer Marci Rogers also was interviewed about her work on the movie. John David Washington shared what his first experiences on the set of the film were and what inspired him about working with Spike Lee. … Continue reading Picking Up the Spare: BlacKkKlansman, The Meg and More
There’s been a bit change, it seems, in how the industry views Netflix’s slate of original movies this year. No longer an outlier in the industry, the company is now seen as a big player in the category of original films, getting the same attention it has for a while with its original episodic programming. … Continue reading The Six Best Netflix Movie Campaigns of 2018 So Far
The Miseducation of Cameron Post Chloe Grace-Moretz goes all [fire emoji] on the idea of gay conversion therapy and talks about the recent moments that have dramatically changed her thinking on the idea. She also unloads on the studio mentality that marginalizes female actors and characters as well as her belief stories should be told … Continue reading Picking Up the Spare – Christopher Robin, The Darkest Minds and More
Mission: Impossible - Fallout There’s some good points made in this story about how the M:I franchise is the rare movie sold on its star and not an IP brand. I don’t, though, think it goes far enough to look at how the marketing relied on the combination of Tom Cruise’s name recognition and the … Continue reading Picking Up the Spare – Mission: Impossible – Fallout, Eighth Grade and More
We can debate what makes a trailer entertaining, but the "best" ones are those that accurately and adequately sell the movie.
Spectacle - that one key sequence that has the audience holding their breath and white-knuckling the arm rest - has been a feature of the Mission: Impossible movies since the franchise’s inception in 1996. That first movie, directed by Brian De Palma, featured Ethan Hunt (played by Tom Cruise) being lowered into a heavily-monitored room … Continue reading The Evolution of Mission: Impossible’s Marketing
MISSION: IMPOSSIBLE - FALLOUT is just the latest movie this year to make a specific appeal to NBA audiences. Here's why.
How It Ends (Netflix, Now) A husband is stranded on the other side of the country when strange events cut off communications and lead to military activity and mass panic. Complicating matters, he’s there with her father, who’s not a fan. The trailer then shows a story where all the characters descend into panic and … Continue reading Netflix (And Other) Capsule Marketing Recaps: July 2018